I'm having some problem degisting the below so I ask around and this is what I got:
hey can you shoot this shot for us for in house use-$2000
Some of the better known photographers in SG ( amounst the top 10 ) are charging around $2K-3K
A DAY This guy can charge $2k for 1 shot???
a month later
hey we really like that shot, can we use if for a print ad in the newspaper- $2000
$2K for Print ad release for 1 image? Pls see above rate of top 10 photographers in SG
now the GM says we should use it on the web for the year- $1500
Shooting for web usage is amounst the lowest paid in the industry, but $1500 per year for 1 image, though unheard of, may still be possible.
three months later
we were thinking of using it for our public brochure to sell our services in Singapore and Malaysia- $5000
For $5K you can get one of the best in Malaysia ( they're as good as their counter part here in SG but cheaper ) to shoot a whole day with full release and still got change to spare.
another month later
can we renew all useage for one more year- 10500x2=21000
We ( my friends and I ) must be getting old, we can't remember or even heard of anyone paying $10.5K for one image, to be used for one year only, which was shot locally, a year ago.
geddit? The fact of the matter is that rights management is attractive to many companies for several reasons
1. It's easier to get a PO for a smaller amount than a one time payout
So $10.5K for 1 image, for 1 year usage is considered a small amount for 1 PO?
2. You the photographer are underwriting the risks of the shoot. You do s sucky job, they just walk away with only having to pay you time. You do a great job, the company and you win because they have a great ad and you get paid more.
This is the same for any trade, what is the connection between this and rights management?
3. In the long run, many companies find it easier and cheaper to just renew rights than to comission a whole new shoot.
Easier maybe, cheaper going by your cal. , no way. It can be done by some of the best much cheaper.
Honestly, rights management is a very very common practise in the States. i don't know why everyone is so shocked by it here. it's really not that complicated.
So, is that the underlining reason why you keep asking people to charge high? So that we can charge the same as in the US?
Don't get me wrong, I'm all for
"perpetual rights for all markets and all mediums- $25 000 per image + costs" as was said by you and I'm also all for rights manangements.
But untill SG have
1) reach the level of union control like in the US
2) big company with big budget like in the US comes to SG
3) SG have a market as big as the US ( so that company will pay the US rate ),
I think it would be better to inform everyone here what is the normal practise rather than just what we hope the market to be.
If what you said is true, than you're either a very good marketeer or the client must be really uninformed. I wounder how many clients like that are there in SG.
Oh, by the way, there's a big flaw with your marketing and you're undercutting yourself.
another month later
can we renew all useage for one more year- 10500x2=21000
To renew all usage for add. 1 year = $10500.
Therefore total usage for 2 years = $10500x2 = $21000.00 ( $21K )
But
perpetual rights for all markets and all mediums- $25 000 per image + costs
Key word:
perpetual rights for all markets and all mediums. and it's only for another $4000.00 more. Going by your cal. you're seriously undercutting yourself.