I have a 42 JVC plasma since March. The installer guy says JVC pays him $200 for every installation including repair jobs, and of course this $200 will be passed on to owner on top of whatever repair labour and parts charges (which will also not be cheap) after the warranty period. IMO, I think the plasma screen (be it Japan or Korean) will easily last for many years, but I'm not too sure whether the loads of miniature electrical/electronic components inside the TV can tahan the extreme heat and last just as long! Imagine paying say $400 juz to replace a broken 50 cents capacitor! So, extended warranty definitely should be considered...