Imagine you are tasked to market pentax in singapore. You will need to face the overwhelming canikon branding and salesman who are too lazy to explain the cameras of each brand but simply just advise canikon.
Product k30 and the upcoming new model
You are tasked to double sales. Any marketing and branding personnel out there?
Very simple, just do the 4 things here.
1.
Creating awareness through the Pentaxian Singapore group, why ?
- they are your early adopters whom you have neglected, of course now with Pentax facebook and website, the early adopters get some attention.
- they represent Pentaxian holding on the belief that Pentax make good quality lenses- my friend Nikon just complaint to me of carrying a D7000 / 105mmVR / Fish eye /Flash / almost broke his back after one hour shooting.
- they take risk while others follow the canikon flow
- they develop new ways of using the Pentax camera
- they give ideas to Pentax
- they find their own Pentax T-shirt at Uniglo
2.
Pentax need to understand the Singapore market more, how ?, by telling the benefits of Pentax which is unique
- no one except the Pentaxian knows that Pentax camera is easier to operate, its lighter, always brought along and not left at home
- the market just does not understand the benefit of weather sealed- which other camera is weather sealed at this price category ?
- the ladies loves Pentax, as they can't handle the weight of the canikon heavy weights if they want the same picture quality
- a westerner or big sized person holding a big Canikon looks proportional, an Asian look more proportional holding a Pentax
3.
Pentax need to keep their loyal customers
- Release the FF soon, the early adopters are all waiting with their lenses, like on the 100m sprint to get the first FF Pentax
- Sales price drop once in a while- already doing great keep it up, like the Pentax Q ???
- Offer photos prices to great photography
- Pentax scholarship
4. Generate higher interest
- arrange annual gathering of the Pentaxians - Talks, networking with users , hands on demonstrations, ...
- ??