i like warm. in fact i actually liked the 'golden' look of shots taken indoors under tungsten lighting, without changing WB as i should. but others are quick to point out its a no-no. the fact is, that was how i saw the scene when i took the pic (eg, hotel lobby/atrium/ballroom) and it gives a warm cosy feeling. well its my personal preference, but sometimes i feel rules should not be strictly adhered to just becos its been laid down.