OM System Wow Camera


Ricohflex does not understand why Sony want to make a medium format flagship camera. Or he does but want to denigrate mft..haha The real reason is business research show that flagship products increase the perception of brand innovation, which means that even if you buy the least expensive product you also get the innovation or quality. Not to mention taking market share from Fujifilm's medium format cameras which is doing well. It has nothing to do with M43/mft rationale.

See @14.08 for the flagship comment.

 

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Ricohflex, you don't seems to have sense of what each format is ideal for.
1) Medium Format are usually used for Landscapes, Architecture and Studio photography as they are generally too bulky to be carried around,
including the current corp of Mirrorless Medium Format.
2) Their lenses are up to about 100mm, (with the multiple factor, that is about 80mm only) for the common brands Pentax and Fujifilm.
They do not have lenses for 200mm or more, so it is probably not suitable for Birding, WIldlife, sports, events etc.

Medium Format Digital Cameras have been around for very very long. The digital backs have been around even before M43, but it has never impacted the sales of FF, APS and M43 in anyway. It is a different arena altogether.

M43, together with Ricoh, Pentax, Nikon with APS and FF, the sales have been declining the last 5 years. It has nothing to do with the format, but with a much newer alternative, the mobile phone. I lost count of how many friends with SLR are no longer using their SLRs anymore and solely rely on their mobile for their keepsake photos. When they have a special event eg. Wedding, parents 80th birthday etc, they just engaged professional photographers to do the job.

Hence, you can see that across the brands, Sony, Canon and even OM Systems, when you look at their latest offerings, it is targeted towards Professionals and Serious Hobbyist. Times have changed and mindset need to be changed too. Ricohflex, you need to stop focussing whether Olympus made the wrong choice on sensor format. It is no longer relevant. Right now is the target market and the application.

Photographers like myself, almost 60 years old, even if some company sponsor me with a Medium Format camera wih a few lenses, I would leave them at home or in my studio. I will never bring it out on any of my travel or trekking trip! So which system is left in the dust?

Recently the Internet got rumours of Sony medium format camera.
Is it possible?
And if true then what is the impact on OMDS MFT?

First commercially mass produced film camera was probably Kodak Brownie in 1888.
Over the next more than 100 years, film photography evolved and progressed. Various film formats lived and died.
Eventually Kodak filed for bankruptcy in 2012.

First commercially marketed (by Japan) digital camera was Fujix DS-100 in 1991.
Dycam Model 1 was the first commercially available digital camera to launch in the US in 1990.
Although Kodak digital prototype was in 1975 but obviously it was not commercially available to consumers.

1991 to 2022 is only 31 years. That is very short. Digital photography has progressed by leaps and bounds within this short period.

So the answer whether more camera companies will go into medium format in future is, in my opinion > yes.
Will there be buyers of these $10,000 to $20,000 cameras?
Yes. There are many people who buy cars costing more than $300,000. There will be a market.
Whether they need it, is not the point.
They have the money to buy it and some of them will.

Fuji already has mirrorless medium format digital cameras with interchangeable lenses.
No idea whether Nikon & Canon will follow.
There are others like Hasselblad, Pentax, Leica and Phase One.

When several manufacturers make mirrorless medium format digital cameras with interchangeable lenses.
Where does that leave the MFT sensor format, particularly OMDS?
It leaves MFT in the dust. As a part of history. An obsolete has-been, that was good once upon a time.

When medium format is commonplace, people will begin to perceive Full Frame sensor as the "small" format.
And the very much smaller sensor formats like MFT will be crushed.
MFT won't survive in that future market environment.

Just as it was in the film era when many manufacturers made medium format film cameras.
And there were even more 35mm film format cameras.
The previously made HALF FRAME (1961 Olympus Pen EE2) and 16mm (1959 Mamiya-16) film cameras became unpopular and companies stopped making them after some time.
 

One more thing.
Internet rumors of Nikon Z5 II and Z4.
Both probably priced below the OMDS OM-1 MFT mirrorless.

Watch out OMDS.
Nikon may be making these to compete with Canon and Sony.
But the more significant side effect of Nikon Z mount budget friendly entry level Full Frame mirrorless interchangeable camera bodies is:

• It will KILL the MFT market.

Price is a big factor in buying decisions.
 

The Z4 is likely to be a compact Mirrorless DSLR. It is meant to be a low budget model as it does not even have a electronic viewfinder!

The Nikon Z5 is another budget model from Nikon. It only has 253 focus points compared to OM1 1053 focus points.
253 focus points is hardly usable as a sports or wildlife camera by today's standard. You should be using the Nikon Z9 or the Canon R3 (like DPreview) to compare with the OM1.

Otherwise you are making a laughing stock out of yourself by saying that these budget models are OM1 killer.

One more thing.
Internet rumors of Nikon Z5 II and Z4.
Both probably priced below the OMDS OM-1 MFT mirrorless.

Watch out OMDS.
Nikon may be making these to compete with Canon and Sony.
But the more significant side effect of Nikon Z mount budget friendly entry level Full Frame mirrorless interchangeable camera bodies is:

• It will KILL the MFT market.

Price is a big factor in buying decisions.
 

Consumer Buying Considerations

In 2008 if a person wanted to buy a new camera he might decide on a Panasonic MFT or an Olympus MFT. In 2008, it was a good thing.

But the world improves and changes.
Competitors bring out new GENRES of products.
Not just new products.

Fast forward to 2022 - if a person wanted to buy a new camera, why would he choose MFT?
Why buy something that already died?
And being kept alive artificially in ICU?

Olympus Camera Division was sold and the company decided to quit camera business after 84 years.
Because its products cannot sell on the world market.
Because it continued to make terrible losses over many consecutive years.

The NEW camera buyer can instead, choose from the following:
Nikon Z mount system
Canon RF mount system
Sony e mount system
Panasonic L mount system
Leica L mount system
Pentax DSLR system
Fuji APS-C system
Leica medium format system
Hasselblad medium format system
Fuji medium format system.

New buyer will look for a system that has a future, that he can build on many years later.
Why?
Because as time passes, he will add on a lot of items like more camera bodies, more lenses, external flash, filters, adapters, remote control, etc.

This totals a big amount of money spent.
He will also expend time and effort invested in learning how to use those equipment.
It represents what we call SUNKEN COST.

That is why people are loyal to a camera system.
It costs a lot of money to change systems.
So they don't want to make a Fatal Error when buying into a system.
 

1. if a person wanted to buy a new camera, why would he choose MFT?
> Main Reason for me: 2x factor. I love the size of a 80 to 300 F2.8 lenses
> If I buy a Nikon system, not only I have to fork out USD 9500 compared US$1300 for the Olympus 40-150, I have to carry 3.25Kg lenses vs a 760g lenses.

2. You have been talking about the death of MFT for years.
Has it died? > No
Will my Olympus System stop working the next 3 to 5 years? > No
Will I not be able to buy used accessories the next 3 to 5 years? >No

3. By the way, I also have friends who use Nikon and Canon and lamenting that they now need to upgrade their previous lenses to mirrorless lenses and there is a steep drop in value for their previous Nikon AFS and Canon L lenses. I am already quite used to systems being obsolete every 3 to 5 years, starting with my mobile phone to my GoPro and my Laptop. For me, I rather buy a system which suits me this 3 to 5 years rather than hope for a system that can last me 10-20 years. I think those days are gone.

But don't get me wrong. I am not saying that MFT is the best choice for everyone, especially if you do not need a smaller form factor or the 2x factor.
I got a Sony A7R3 for my son last year because he mainly shoot portraits with primes.
 

By the way, if you think that by buying other systems eg. Nikon

Ricoh has purchased Pentax earlier and see what happens now

And if you have invested heavily in Sony A-Mount cameras and lenses, you will also be crying.

Things are changing so fast. To go for a system that you can build on for years is almost impossible!
Be prepared to write off your system in 3 to 5 years time!
 

If Nikon able uses PF technology to make their new mirrorless tele-ZOOM lens which is smaller with relative fast aperture…(not like Canon 800mmf11 or 600mm f8)then I will say M43 attraction will be gone. If not, M43 system still remained relevant today and near future.
 

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What is PF technology?
I dont think Law of Physics does not permit a larger format lenses to be as smaller by a significant size of weight without sacrificing a corresponding amt of image quality eg. Mirror lenses
 


It’a been around for years. The current PF 300mmf4 n 500mmf5.6 are in F mount. It is seriously small for that focal length/wide aperture.There is a 800mm f6.3 Pf Z mount which has just launched recently. It is relatively smaller and much lighter and much cheaper than the older F mount 800mmf5.6. The price is cheaper than the 150-400mmf4.5.
 

Interesting, but Nikon has to convince its customers to work around the flare issue of PF lenses.

Sometime back when I hooked onto birding, I was hoping to get hold of the 150-400mm F4.5,
but it seemed that OM-Systems have not managed to produce them in higher volumes.
 

Ha Ha! Sony invented the A7C, a very compact Full Frame Camera, but it is not balanced with Sony huge lenses yet.
There are now 2 adapters to allow Sony A7C users to use M43 lenses on the Sony.
This is good news for Olympus and Panasonic users, as more demand means more lenses and lower prices :)

 

This is another example that we can take very good photos with any brand or models of cameras.
We are only limited by our own skills and perspective. Buying a more expensive or higher resolution higher dynamic range camera does not make us into a better photographer :)

 

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There is speculation that the OM-1 is entirely made from Sony parts.
https://www.43rumors.com/interestin...ew-om-1-nearly-entirely-made-from-sony-parts/

If this speculation is true, then I think JIP has made a very smart move for the following reasons:
1) Sony produce very reliable parts
2) In this declining mkt, it is definitely prudent to buy off the shelf reliable parts if they are available.
3) OM Digital do not have to keep and maintain a large factory and labour to produce the parts and just focus on marketing.
 

Well it's only rumours which anyone can make but if one digs into the history of Olympus then the reality is otherwise not entirely due to Sony. Like all modern industrial companies nowadays it is quite impossible or economical to do every part in-house that is make every thing by itelf as a company. Rather one would use off the shelf products which some other company has expertise in for instance image sensor by Sony or even the evf eyepiece or shutter mechanism.

That said even among Japanese companies they guard their secrets and do not share their technology freely. For instance turning around the story why could not Sony have designed a better image stabilising mechanism with the help or co- operation of Olympus?

Long before Olympus introduced their digital cameras, it had already developed their digital microscopy business using technology they had and also used it in developing the image processor capabilities for their microscopy cameras. These later I believe were later incorporated in digital photography.

Here is an article from their microscopy business about their digital image processing technology specifically for microscopy applications in 2005. Note that Sony introduced A7 in 2013 that's 8 years after. Does Olympus depend on Sony for their technology?