M1 to drop 'unlimited' from plans
Instead, it will put in 5 GB a mth free download cap from April 1
Roland Lim
1 March 2007
Business Times
Following customer complaints that its 'unlimited' wireless broadband access plan launched in December last year was not truly unlimited,
M1 yesterday announced that it intends to drop the 'unlimited' from its plans and, instead, put in a 5 GB per month free download cap.
The change, which will kick in from April 1, will affect the more than 10,000 customers currently on its
M1 Broadband service.
Customers who exceed the 5 GB limit will have to pay $4 per GB for an additional 5 GB of downloads, after which 'they will be advised by
M1 to keep within the limit as they may otherwise face suspension of service'. 'We will also explain that we will not be able to support those who have needs beyond the capacity that we can offer,' said an
M1 spokesman.
'We have imposed a cap of 10 GB to ensure that we will be able to offer a satisfactory level of service to all our broadband customers,' said the spokesman. 'Our findings indicate that 98 per cent of customers do not need or use more than 5 GB of data.
Currently,
M1 has a 'fair use policy' that limits its 'unlimited' wireless broadband plans to free downloads of up to 2 GB, after which
M1 could charge the user additional usage charges. However,
M1 said in its statement yesterday that in practice, no customer has ever had to pay extra for exceeding the 2 GB-usage limit.
The monthly subscriptions for the three
M1 Broadband plans will remain at $22, $38 and $68 for download speeds of up to 384 Kbps, 1.8 Mbps and 3.6 Mbps respectively.
Earlier this year, Neil Montefiore, chief executive of
M1, said that its
M1 Broadband service is expected to help it grow data revenue.
M1's wireless broadband access service operates on its high-speed downlink packet access (HSDPA) cellular network, which is commonly referred to as 3.5G technology.
M1 is the only telco here to offer a commercial HSDPA service.
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