Hello all!
I've recently had someone email me with keen interest to purchase the high resolution image of one of my landscape photographs, it would be used for advertisement locally but i am unsure on how much to quote or how to go about selling it rather, if anyone has experience in this, your advice would be greatly appreciated!
Congrats, but tour thread title is confusing, selling landscape prints is different from selling out the rights to the image.
Very first thing; find out exactly what the image is being used for, by who, at which location area, and for how long. Ask those questions. Often the hirer hide those facts in attempt to get low prices from content creators. Ask those questions, if they come back with vague answers, re-ask specific questions.
Then just a basic modest example:
Full copyright buy out $8000
Exclusive worldwide license to use for commercial purposes, first year $3000, each subsequent year of re-run $1000
So assuming the advertising campaign is for a 3 year period, the usage price is $5000
It can get complicated with types and form of media to be used, how much extras, etc, but keep it simple. If they are pulling any guy's image off the internet its unlikely to be complicated.
Always put exclusive usage because it is unlikely you can sell to another party this image, it brings value to the client. Same with locality.
You have to do everything with paper traits, or email. And when come to actual licensing, agreement papers need to be signed by a authorised person from the company.
I always think big and far when coming to stuff like this because it is paramount you put a good and fair value right from the start and in the event of a default, gives you the necessary cause to see legal redress in case you are preyed upon later. If you put a small measely sum like $1000 even the Small Claims Court officer is going to give you the "Dont bloodly waste my time you idiot" type of look. And don't come post in clubsnap asking what to do or or make pointless rant later like so many before you already did.
What is a good and fair value? Advertising budget are usually in the tens or hundreds of thousands for small companies, for big companies is could be in millions, or multi millions for mega brands. If the photo is a signficant part of the advertisment, or even the main advertisment itself, then it is not unreasonable to assume a 30% to 50% of that budget is fairly allocated to create it.
If they negotiate, wriggle a bit. If they low ball you, then don't waste your time and keep your copyright and dignity. Hope this helps.
Let us know and buy a nice new lens or body after that.
