I don't buy the article.
It is not realistic.
Normal people don't try to be overly goody goody.
As long as you don't go out of your way to harm others, is sufficient.
What is wrong with comfort?
That's the whole idea.
Our buses, MRT cabins, shopping malls are air-conditioned.
Our people got reasonably good housing. Not Hong Kong's pitiful ultra-small shoeboxes or cage bed spaces.