SINGAPORE – 17 October 2007 - Olympus, the industry leader in opto-digital technologies and pioneer in the digital camera market, today introduced the eagerly awaited “E-3,” the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs.
As the new flagship model of Olympus’s E Series — the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.
That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed “TruePic III” image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance.
The E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle HyperCrystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.
Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15X magnifications. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases*2.
<Development Background>
The first chapter in the Olympus E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, seven cameras have been released as part of the “designed for digital” Olympus E-System and the series continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative industry-first features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.
At Photokina 2006, Olympus exhibited a prototype of the successor to the E-1, declaring,
“Chapter Two in the history of Olympus E-System will begin next year, we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory lineup…. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before.”
Chapter Two actually began this spring, when Olympus released two digital SLR camera models, the E-410 and E-510, and announced the upcoming release of the E-1’s successor, the E-3 announced today. While the E-410 and E-510 were targeted at a wide range of users, including entry-level users who are new to SLR photography, the new E-3 is designed to meet the needs of professionals and represents the culmination of our development efforts so far, marking a major step forward in every aspect of performance and functionality, featuring the highest-possible picture quality, excellent mobility, enhanced reliability, and a rugged design that’s ready to handle the toughest conditions a professional photographer might face. The E-3 will be released in November 2007, taking its position as the flagship of the E-series and completing our line of digital SLR models — a lineup that now meets the needs of all users, including beginners, advanced users and professional photographers.
In the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.
Other features of the Olympus E-3:
- Picture mode and record mode with various setting capabilities
- Gradation Auto for under-/over-exposure adjustment with Shadow Adjustment Technology
- Picture mode and record mode with various setting capabilities
- Loss-less compression of raw data without image degradation
- High-precision 49-zone metering system
- Secure grip enhances mobility
- Instant-response control system
- Super Control Panel with excellent readability and controllability
- Built-in flash with commander function
- Dual slots for multiple storage media
Stock Availability
The
Olympus E-3 digital SLR will be available at all major retailers and dealers in November 2007.
For more information, please call 1800-Olympus-6596787 or visit
http://www.olympus.com.sg.
About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit
http://www.olympus.com.sg.
