SCV EPL football broadcast & freakonomics

[s598719]

In the book 'Freakonomics', it talks about economics in real life as opposed to what the textbook, Economics says. It turns economics assumptions upside down.

According to economics, more competition = lower prices. But the reverse happened in EPL football broadcasting. SCV outbid Singtel (new competitor) for EL rights at a substantial premium! Now viewers gotta pay more $ because a new competitor came in & SCV panicked & bid so high ......now they said no more ESPN football previews....so where am I going to get my football tips?

 

[FooFighter]

Hey I read that book too, quite enjoyable ;p

But I dun think you can use freakonomics to describe what is happening with StarHub SCV EPL subscription... the way I look at it, there's no competition, its "winner takes all" and SCV won the rights and hence can charge what price it wants.

Monopoly seems a better word.

Btw I am cancelling my CH23 this Oct :angry: