Olympus partly sponsors U.S. Open tennis but Canon advertises

[bousozoku]

It's been interesting to watch the U.S. Open tennis tournament. Since last year, Olympus has been supporting the tournament in order to provide some visibility for the E-System in the U.S.A.

However, I've noticed that while you see "E-System" quite visibly in the stadiums, Canon advertises, with Maria Sharapova (?) no less, during the breaks.

 

[mactigasuku]

I wouldn't mind just looking at Maria Sharapova .... :embrass:

 

[headfonz]

sponsors only get the event to run. advertisers bring in the profits. :bsmilie:

 

[Mikefellh]

However, I've noticed that while you see "E-System" quite visibly in the stadiums, Canon advertises, with Maria Sharapova (?) no less, during the breaks.

You mean during television commercials, Olympus has no control on what broadcasters may air during the breaks, it's not like the Olympics where everything is strictly sponsored.

Speaking of the Olympics I heard for the 2010 Olympics that if you are covering the Olympics and not using one of the sponsors products, you have to cover up your logos or not be allowed to cover the games...cameras and straps, computers (like the glowing Apple logo), even hats. Full story here (The Globe and Mail is a local newspaper in Toronto, Canada):
http://www.theglobeandmail.com/servlet/story/RTGAM.20080815.wolymduct15/BNStory/Front

Some text from the article:
"BEIJING — Get ready for the 2010 duct tape police. Already, they are being groomed and honed to swoop down on logos, brands and anything else that offends the Olympic goal of commercial-free playing fields, or perhaps even worse, offends official Olympic corporate sponsors."

 

[drakon09]

You gotta love commercialisation...

 

[microcosm]

Most likely they will launch the E-5 Pro-LF model then... (LF = Logo Free)... LOL... :bsmilie:

 

[eosdigital]

You mean during television commercials, Olympus has no control on what broadcasters may air during the breaks, it's not like the Olympics where everything is strictly sponsored.

Speaking of the Olympics I heard for the 2010 Olympics that if you are covering the Olympics and not using one of the sponsors products, you have to cover up your logos or not be allowed to cover the games...cameras and straps, computers (like the glowing Apple logo), even hats. Full story here (The Globe and Mail is a local newspaper in Toronto, Canada):
http://www.theglobeandmail.com/servlet/story/RTGAM.20080815.wolymduct15/BNStory/Front

Some text from the article:
"BEIJING — Get ready for the 2010 duct tape police. Already, they are being groomed and honed to swoop down on logos, brands and anything else that offends the Olympic goal of commercial-free playing fields, or perhaps even worse, offends official Olympic corporate sponsors."

Are u referring to the 2012 London Summer Olympics? There's no Olympics in 2010 except for the Youth's in Singapore.

 

[GavinTing]

Are u referring to the 2012 London Summer Olympics? There's no Olympics in 2010 except for the Youth's in Singapore.

Winter Olympics

 

[Mikefellh]

Are u referring to the 2012 London Summer Olympics? There's no Olympics in 2010 except for the Youth's in Singapore.

Um, the NEXT Olympics is in 2010 in Vancouver, Canada. Here's another paragraph from the article:

"Such is the message that VANOC advertising enforcers hope to get out before the 2010 Winter Olympics begin, so they can leave the duct tape in their pockets."

VANOC is VANcouver Olympic Commitee.

 

[bousozoku]

You mean during television commercials, Olympus has no control on what broadcasters may air during the breaks, it's not like the Olympics where everything is strictly sponsored.
...

The point is that Olympus isn't advertising, so people watching the event won't know what the E-System is, but they'll remember Maria Sharapova and her dog being photographed with a Canon point-and-shoot camera.

The last time I remember Olympus doing advertising on t.v., Cheryl Tiegs was their spokesmodel for the OM-10. A few years have passed since then.

I guess they couldn't afford to buy t.v. advertising for the event.

 

[lennyl]

Speaking of the Olympics I heard for the 2010 Olympics that if you are covering the Olympics and not using one of the sponsors products, you have to cover up your logos or not be allowed to cover the games...

Who's the official sponsor of duct tape for the 2010 Winter Games? 3M?

I don't know about the organizers, but I don't spend much time watching the reporters. The athletes, on the other hand, are virtually walking billboards.

 

[drakon09]

The last time I remember Olympus doing advertising on t.v., Cheryl Tiegs was their spokesmodel for the OM-10. A few years have passed since then.

I guess they couldn't afford to buy t.v. advertising for the event.

Cheryl Tiegs?

Wow Yuki, you've been around for a while... :bsmilie:

 

[bousozoku]

Cheryl Tiegs?

Wow Yuki, you've been around for a while... :bsmilie:

Hey, I sold the OM-1N, so...yeah, I'm old. When I started, there was no auto exposure or auto focus (except for Polaroid) and the biggest deal was who had the best in-body light meters.

 

[Mikefellh]

Hey, I sold the OM-1N, so...yeah, I'm old. When I started, there was no auto exposure or auto focus

And that's the way we loved it!

 

[Evilmerlin]

You mean during television commercials, Olympus has no control on what broadcasters may air during the breaks, it's not like the Olympics where everything is strictly sponsored.

Speaking of the Olympics I heard for the 2010 Olympics that if you are covering the Olympics and not using one of the sponsors products, you have to cover up your logos or not be allowed to cover the games...cameras and straps, computers (like the glowing Apple logo), even hats. Full story here (The Globe and Mail is a local newspaper in Toronto, Canada):
http://www.theglobeandmail.com/servlet/story/RTGAM.20080815.wolymduct15/BNStory/Front

Some text from the article:
"BEIJING — Get ready for the 2010 duct tape police. Already, they are being groomed and honed to swoop down on logos, brands and anything else that offends the Olympic goal of commercial-free playing fields, or perhaps even worse, offends official Olympic corporate sponsors."

They're not serious....are they?

 

[bousozoku]

And that's the way we loved it!

I miss having an all-manual camera. If we had the great metering that they use for auto exposure now, back then, I think we would have spent less time playing in the darkroom recovering photos.

My first few customers using auto exposure cameras (Canon AE-1, Minolta XG-1) weren't doing any better than the rest of us because the metering was terrible. It wasn't until Fuji's AZ-1 and Pentax's ME that auto exposure was somewhat reliable because they had better metering. We've got some fantastic technology now, but a lot of the intuition and mathematics have gone out of it.

 

[denizenx]

lol also off-topic: Today newspaper hada Nikon sponsoring some daily Olympics photo contest, but everytime I saw it I saw Olympus photo of the day ;p;p;p
(really)

 

[aryanto]

lol also off-topic: Today newspaper hada Nikon sponsoring some daily Olympics photo contest, but everytime I saw it I saw Olympus photo of the day ;p;p;p
(really)

how do you know if it is Olympus photo?