http://www.reuters.com/article/idUKTRE6232FA20100304?type=companyNews
It seems that Olympus wants to increase high-end camera sales. Could this mean a renewed focus on high-end 4/3 cameras?
Kikukawa, who took the helm at Olympus in 2001, said he aimed to bring the camera division's operating profit margin to at least 10 percent in five years, compared with an estimated 2.8 percent in 2009-10.
"Growth in high-end camera sales comes with growth in sales of lenses and accessories, which are also high-margin products," he said. "We need to hit a 10 percent margin in five years at the latest. Otherwise, it would not make a lot of sense for us to stay in the business."
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Olympus, the world's fourth-largest maker of high-end cameras behind Canon, Nikon and Sony Corp, is the No.1 maker of endoscopes used to examine internal organs with a global market share of about 70 percent. Smaller rivals include Hoya Corp and Fujifilm Holdings
It seems that Olympus wants to increase high-end camera sales. Could this mean a renewed focus on high-end 4/3 cameras?