Juz read this news from Reuters
http://www.reuters.com/article/idUKTRE6232FA20100304?type=companyNews
"Now a considerable number of compact camera users are moving up to higher-end models. Not many of them bought Canon or Nikon's high-end models in the film age. For these people, being lighter and smaller means a lot," Kikukawa said. "It can be a real hassle to carry around a big camera and lenses."
Panasonic launched digital cameras based on the Micro Four Thirds System in 2008, followed by Olympus in 2009, and now such cameras account for 20 percent of high-end camera demand in Japan, Olympus said.
Kikukawa, who took the helm at Olympus in 2001, said he aimed to bring the camera division's operating profit margin to at least 10 percent in five years, compared with an estimated 2.8 percent in 2009-10.
"Growth in high-end camera sales comes with growth in sales of lenses and accessories, which are also high-margin products," he said. "We need to hit a 10 percent margin in five years at the latest. Otherwise, it would not make a lot of sense for us to stay in the business."
He aims to boost overall sales at Olympus to 1.5 trillion yen in five years from an estimated 900 billion yen this year, and to lift operating profit to at least 100 billion yen from a forecast 59 billion for 2009-10.
Good to hear Oly pushing their target. But the sentence i highlighted got me thinking the "What if...." :sweat: :sweat:
Edited: Sorry, this is last yr old news, stumbled upon it while looking thru other news in Reuters
http://www.reuters.com/article/idUKTRE6232FA20100304?type=companyNews
"Now a considerable number of compact camera users are moving up to higher-end models. Not many of them bought Canon or Nikon's high-end models in the film age. For these people, being lighter and smaller means a lot," Kikukawa said. "It can be a real hassle to carry around a big camera and lenses."
Panasonic launched digital cameras based on the Micro Four Thirds System in 2008, followed by Olympus in 2009, and now such cameras account for 20 percent of high-end camera demand in Japan, Olympus said.
Kikukawa, who took the helm at Olympus in 2001, said he aimed to bring the camera division's operating profit margin to at least 10 percent in five years, compared with an estimated 2.8 percent in 2009-10.
"Growth in high-end camera sales comes with growth in sales of lenses and accessories, which are also high-margin products," he said. "We need to hit a 10 percent margin in five years at the latest. Otherwise, it would not make a lot of sense for us to stay in the business."
He aims to boost overall sales at Olympus to 1.5 trillion yen in five years from an estimated 900 billion yen this year, and to lift operating profit to at least 100 billion yen from a forecast 59 billion for 2009-10.
Good to hear Oly pushing their target. But the sentence i highlighted got me thinking the "What if...." :sweat: :sweat:
Edited: Sorry, this is last yr old news, stumbled upon it while looking thru other news in Reuters
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