well this is what they stated on their webbie:
original link: http://nps.nikon.com.sg/pages/aboutus.asp
Thank you, then I'm right! I think some of these are valued by those who truly need them (professionals, which I'm not). One of my peers is an official shooter for Sepang track circuit... if Nikon is an official supporter for a particular race (and they have service booths there), these photographers will receive free tech support and services from Nikon on the spot, and maybe even equipment loans when theirs break down. This is probably one of the benefits of being a member in NPS... and yes, he is an NPS member of Nikon Malaysia. Its not just for Nikon, Canon have similar services too.