no...the photographer bleached the surrondings:bsmilie:
ok..lousy joke...ya, photoshop can come up with many "wow" effects...when it looks too good to be true, then most likely, it's not true....the "dirty word"(to some) - photoshopped!
actually if the background does not have any colours that coincide with the bottle, you can just simply selective desaturate the colours...dun reli nid masking sometimes...