One of the things that I personally struggle with when it comes to producing video content is color grading. This is especially true when it comes to log profiles and for that reason, I generally just rely on using LUTs that I've bought or downloaded for free.
Relying on LUTs is completely normal, both for videographers and photographers. Throughout the years, I've tried many great LUTs and came to the conclusion that price isn't always a guarantee of their quality. So, be sure to check all options, even the most basic ones!