Thanks Mod NW75 for sharing this.
We have seen how a photographer handle a negative review recently, by creating some "dubious" positive reviews.
My take is photographers have to deal negative review with a positive manner, regardless is a genuine or a fake one.
never never try to cover up. when a photographer handle a genuine negative reviews correctly, will give a positive impact to his business.
as for fake negative reviews, photographers also need to see it with a positive mind, you must be somebody that worth to damage your reputation and gain some money.
what Nyberg Photography do correctly is to expose the scammers, and he also sharing this with fellow photographers. kudos to his actions.