I'm guessing the clinical look was chosen by Client to associate their menu with a 'clean' and perhaps even 'scientific' or 'medical' look, considering the menu is a health-based one?
Some of the world's largest cosmetic or skin-care houses like Clinique use that same approach. Even their name sounds (and means) clinical or private hospital! :bsmilie:
No need to second guess lah.
Have an "overexposed" Chilled Papaya Soup (not italian - more fusion I think)
hahahhahaha