Commercial + advertising rates: general guideline for dayrate,people photography

[mattlock]

Hi guys, just to get a better feel of what the commercial and advertising market rate is for shoots involving people (ranging from fashion to lifestyle), based on a job where you're going by your day rate
I've gotten a rough gauge that people are charging between $1.8 to $3+ per day conservatively (not including usage)

I would like to find out what other people's estimates of day rates are like, so any feedback will be useful!

 

[wesley]

Hi,

Here's some info.

Advertising
Rates: $20,000 to >$100,000/project
a. Photographer usually works through an ad agency handling the client account. Typically, loading fees are enforced and photographer keeps copyright for images.
b. The figure looks good but a shoot usually involves a full production team and a great amount of liaison work. Typically takes 1 to 3 weeks of casting, production & logistics. Post production work on images is approximately 1 week to 4 weeks of digital retouching/imaging (DI). Depending on complexity of deliverables, digital retouching work might be outsourced to specialist 3rd party DI companies.
c. Photographer typically uses a digital medium format system.
d. Fees are usually paid 6 months after invoicing.

Architecture/Corporate/Food/Interior/Product
Rates: $1200 to $2800/day
a. Photographer is usually forced to sign over copyright of images, this practice is very prevalent, especially with government bodies. This is due to the abundance of photographers in this sector.
b. Photographer is expected to own all photography equipment, including lights, accessories, etc.
c. Photographer usually works with DSLRs.
d. Fees are usually paid 1 month after invoicing.
e. Some form of retouching work is expected.

Best
Wes

 

[mattlock]

Thanks.great info there, wesley returns again with his giant salad bowl of experience!