Panasonic’s next m43 model appears to be a broadcast camera.
Petapixel article dated 7 Oct 2020.
Quote the title
[ JIP to Ditch Olympus Name, Focus on ‘High End’ MFT Cameras: Report ]
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JIP to Ditch Olympus Name, Focus on 'High End' MFT Cameras: Report
Japan Industrial Partners' (JIP) acquisition of Olympus' imaging division may not have included the Olympus name according to a new report. Additionally,petapixel.com
The title is wrong.
It was Olympus that forbade JIP from using the "Olympus" name in the long term.
JIP could only use it for a short while.
Primarily to sell items already made with the name plate "Olympus" and kept in the warehouse.
Thus JIP was never in any position to "ditch" the Olympus name.
JIP would have loved to keep it for the next 100 years if allowed to do so.
Olympus knew that JIP may fail to make quality products. The subsequent products emanating from JIP may be low quality rip offs that live off the name recognition of OM or Zuiko. Thus there is no way Olympus can allow its name to be associated in the long term, with these embarrassing junk.
Sony knew that too. And the Vaio made by JIP are poor cousins of the original Sony Vaio. Wisely, Sony did not allow JIP to use the "Sony" name.
JIP promise to make the new company OM Digital profitable in 1 year.
I guess this means the usual pay cuts, massive layoffs, retrenchments, firings and culling the manpower costs - to boast an immediate mirage of "returning to profit".
Maybe they all misunderstood JIP when it said it will focus on "High End" MFT cameras.
JIP may be meaning to say, they will make MFT cameras for DRONES which will by their nature fly high in the sky.
Or JIP may make MFT CCTV cameras for surveillance and these will be fixed atop tall poles or high up on the walls of multi-storey buildings.
Thus the nomenclature of "High End".
If instead JIP meant making a USD$10,000 MFT camera body for consumers to buy, then they need to find buyers for this "High End" MFT camera.
When competitors are planning Z9, A9 Mark III, R1 for 2021. How to compete? Zero chance.
JIP seems to be a corporate graveyard for failed and horribly mismanaged companies/divisions.
Panasonic’s next m43 model appears to be a broadcast camera.
MFT has its strengths and its weaknesses.
The mistake Olympus made is to want to break out of its advantageous area in a vain attempt to compete with Sony, Canon, Nikon full frame.
MFT should ideally be Affordable, Small, Light.
Is there really a need to make expensive F1.2 lenses for MFT?
It should be a budget set that is affordable and gets the job done reasonably well.
No need to compete with the BEST in the world.
Olympus forgot their market niche.
Most buyers just want a camera they can afford, easy to use, to take photos once in a while.
They may buy maybe, 3 lenses. Not everyone buys 30 lenses of a system.
Use the set for about 5 to 10 years before changing to a newer and improved set of same / or other brand.
MFT has an inherent advantage in long telephoto due to 2x crop.
Some will buy long telephoto MFT lenses.
But not a high percentage of camera users are into Africa safari or bird photography.
In these times of economic hardship due to Covid-19 effect, photography hobby is recognised as a non-essential.
Thus [Cheap and Affordable] is important for the foreseeable next few years.
Olympus cameras and lenses are not cheap if you check the pre-24 Jun 2020 prices.
That is the problem.
Users ask themselves, if they are willing to pay this kind of high price for MFT, then why don't they buy Full Frame?
If Olympus wanted to compete with the big players, it should have gone Full Frame by 2010.
Someone in other website forum commented that Olympus staff pleaded with their management to get into full frame many years ago.
Technically, Olympus is more than capable if to wanted to.
Some Olympus decisions are strange.
Like purposely making a lens with filter thread of 37mm - so that users are likely to buy the weird sized filter from them.
Or charge separately for lens hoods for some lenses.
When a company makes these money grubbing decisions, it usually ends in failure.
Remember the abnormal Minolta flash hot shoe that forced users to buy a flash from Minolta?
Instead of being a smart money making idea, it killed the company.
1975 Kodak employee Steven Sasson invented first portable digital camera
1990's Kodak stock price US$95 a share. Kodak had 85% market share.
2010 Kodak stock price US$2.50 a share. Kodak had 7% market share.
2012 Kodak stock price below US 50cents.
19 Jan 2012 Kodak filed for chapter 11 bankruptcy protection.
It had more than 100,000 creditors, with debts totaling US$6.75 billion.
A succession of Kodak CEOs clung on to film and could not let go.
Very similar to Olympus and Panasonic clinging on to MFT and refusing to let go.
Panasonic finally adopted full frame in 2018, in a small way but continued with MFT
Collapse of a company/division does not happen overnight.
There are many warning signs over a long period of many years, all of which were deliberately ignored.
An American reviewer recalled a Panasonic management rep scolded him very fiercely, when he suggested Panasonic adopt full frame.
Panasonic management rep insisted MFT was good enough and no one needed full frame.
But a few years later, Panasonic joined L alliance and made full frame cameras.
If this was the way Olympus and Panasonic management treated outsider reviewers, then how much worse did they treat their employees who dared suggest that the company move away from MFT and into full frame?
The ROT in the company starts from the head down. Top management is to be blamed.
You may have brilliant engineers in Olympus and Panasonic. Just like Kodak had Steven Sasson.
And in spite of that, what happened to Kodak?
More pressure on Panasonic to make an APS-C with L mount.
If it does not, it will die a business death.
Rumor is that Canon will make APS-C with RF mount.
https://www.canonrumors.com/there-is-an-aps-c-rf-mount-camera-coming-cr3/
Now Leica, Nikon, Sony and Canon have APS-C model with their respective mounts.
To bring in users into their Full Frame.
All 4 adopting the One Mount concept.