WHATS NEXT FOR M43, after Olympus, what future is left?


Pitachu

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Sep 18, 2019
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Panasonic did not fix themselves only on MFT. They did venture into dipping their toes in Full Frame which you believe may give them a new life line.
Unfortunately that did not happened. The whole industry and process is much more complicated than a manufacturer selecting correctly a certain format,
MFT, APS, Full Frame, Medium Format, Large Format etc. Marketing, Support, lenses availability of accessories, market condition, consumer demand all play a very important role.

I think Olympus did consider testing other formats, but after seeing the progress of Panasonic, JIP, (the new Olympus) did not proceed, but instead went to explore other niches. I don't think they sit on their laurels and do nothing but fix their vision on MFT.

Credit: digitalcameraworld.com
Article on Panasonic

I think both Olympus and Panasonic parent companies had indulged in the respective camera division's CEOs' fixation on MFT for too long.
And allowed the two to destroy the subsidiary; with their rigid inflexible foolishness; in a rapidly changing world.
 

Blu-By-U

Senior Member
Aug 2, 2006
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Selangor D.E.
Something BIG is coming


and for Lumix as well

 

Pitachu

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Sep 18, 2019
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Whats next for the M43 in coming 2022?

1) Looks like Panasonic is going to release the GH6 targeted at Videographers.

2) Olympus is going to release their WOW camera under the new branding OM System that probably uses Computational Tech similar to Mobile Phones like Samsung and Apple capability, allowing them to render attractive images which can come close to those taken by digital cameras with larger sensors, without retouch.

From the First image rendered of the Olympus WOW Camera, it looks more like the Olympus E-M1x rather than EM1 or EM5.

I have used the EM1x to shoot birds with huge lenses before and with the Image Stabilization and AF Tracking, the hit rate of good shots for a first timer is very high and I love it. But the EM1x is really to bulky for my usual tracking and travel.

I really hope the coming OM System WOW has the capabilities of the E-M1x and additional Computational capability eg. iPhone or Samsung S20,
but the size of the EM5!!!

After all, their new brand statement is "Break Free!"
Hopefully, it is Break Free from Bulky Gears!
 

ricohflex

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Feb 24, 2005
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What JIP will do if it is not able to make OM Digital Solutions profitable within 1 year. Deadline is about January 2022.
JIP may or may not wind up OM Digital Solutions and sell the pieces. New branding may be an error. Olympus is a recognizable brand name.
This new model so-called wow camera could be the arbiter. If it sells well, good for JIP.
 

Pitachu

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Sep 18, 2019
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Ricohflex, as mentioned in earlier parts of this thread, there was no Official Deadline mentioned by the articles you posted.
Even if there is, I am sure the stakeholders would have extended it before allowing the staff to go ahead to come up with a camera to launch end of this year of early next year.

But anyway, let's hope the Wow camera can do something for OM Systems, or the outlook will be really bad for Olympus Users.
 

ricohflex

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Feb 24, 2005
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Anyway, the CEO of the now defunct Olympus Camera Division is to blame for the demise of the enterprise.
He got a mental block.
Who says Olympus cannot make full frame? It is well within their capability.
Who says Olympus must die- die stick to MFT?
It is just a sensor format.
Very long ago, full frame sensors were outrageously priced.
Thus when Olympus + Panasonic introduced MFT in 2008, they did have a worthy place in the digital camera universe.
Their contribution is to demonstrate the viability of mirrorless digital bodies that can change lenses.
This is to their credit.
As technology improves and manufacturing processes bring costs down, the cost gap between MFT and full frame narrows.

If Olympus had the vision to go full frame, they could have done so before Sony.
 

Blu-By-U

Senior Member
Aug 2, 2006
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Selangor D.E.
Almost everyone is dependent on Sony for the sensors. How can Oly then a small player be doing that?
 

Pitachu

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Sep 18, 2019
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@ricohflex You have forgotten the 2 Giants Canon and Nikon before Sony became a giant.
And Sony had many challenges as well, having to scrape their Full Frame A series (eg. A99) which Olympus could not have survived.
Not forgetting big brands like Samsung has also failed in making cameras.
Even FujiFilm avoided the competing with the Giants in Full Frame.
And Pentax and Panasonic have not had much success so far in Full Frame.
So don't keep thinking that Olympus CEO is a dummy and made a bad mistake.
He probably engaged Market Survey specialists and consulted with a big Mgt Team before committing to 4/3 or M4/3.
 

one eye jack

Senior Member
Jun 11, 2011
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No point talking about the past. Olympus no longer exists but now known as Olympus system. Unlike canon or Sony that has economy of scale in selling high camera volume and pouring R&D money and recovering it resulting in low costs om system cannot afford following the 2 big boys but they are trying to win back it's loyal followers and more likely to use Sony's new stacked CMOS sensor which will have faster data transfer rates resulting in better video among other advantages. The wow camera is likely the size of em1 and not the X judging by the teaser video. Pro does. not mean full frame or medium format but what a professional can deliver what their customers or clients want and indeed m43 format is just as professional as the other formats depending on the photographer's familiarity on their chosen system to do the job.


 

wonglp

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Jul 20, 2007
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Looks like the new announcement wasn't that wow, though the hint of computational is strong for the new wow camera. Can't wait for the announcement.