PetaPixel VSCO Brings Film-Inspired Effects to Snapchat with New ‘Analog’ Lens


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VSCO has partnered with Snap Inc. to release its first ever Snapchat lens. Dubbed ‘Analog,’ the sponsored lens is free to use and “designed to celebrate the imperfections, mistakes, and happy accidents found when shooting with film.”

This special-edition Snapchat lens will be around for a month starting today, and offers two different filters that can be applied to either stills or video:

  • Film creates the light leaks, glares, and distortions that can occur on film
  • Prism creates a refracted, double effect

Here’s a short demo of each of the two “looks” offered by the Analog lens:



VSCO is no doubt hoping that a few of Snapchat’s users will enjoy these effects enough to give VSCO’s own apps and filters a try. It’s anyone’s guess whether or not this will actually work.

The Analog lens will be available to use from today through December 8th, so if you want to capture some retro-looking VSCO stills or video footage outside of VSCO’s own apps, now’s your chance.

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