Think Tank Photo Launches MindShift Gear


Senior Member
Apr 1, 2005
Singapura, Singapore
Think Tank Photo Launches MindShift Gear
3 December 2012

The founders of Think Tank Photo today announced that they have launched a new camera bag company, MindShift. MindShift is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet.

Founded by our founders and conservation photographer Daniel Beltrá, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. The company’s slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.

MindShift’s proprietary rotation180° technology will specifically target outdoor professionals and enthusiasts who work in nature and need quick access to their gear. Their first product that features this technology is the rotation180° professional, a sophisticated outdoor photography backpack that features an integrated waist pack that rotates out of the lower section to the front of the body, allowing full access to gear.

“The problem with traditional backpacks is that you have to take them off of your back or swing them forward to access gear inside,” said MindShift’s co-founder Doug Murdoch. “Utilizing the rotation180° technology, the integrated waist pack rotates to the front of the body and offers rapid access to the contents without having to stop, take off the pack, sling it over one shoulder, or set it on the ground.”

Through's online pledge system for funding creative projects, Mindshift seeks funding to help pay for production for the first edition of the new backpack. To view MindShift's Kickstarter project go to:

Rotation180° Photo Backpack by MindShift Gear — Kickstarter

MindShift is co-founded by Doug Murdoch, founder, CEO, and lead designer of Think Tank Photo; Mike Sturm, co-founder of Think Tank Photo; Jerry Dodrill, award-winning adventure outdoor photographer; Daniel Beltrá, award-winning conservation photographer; and Brian Erwin, a former Sierra Club staffer and Think Tank Photo’s marketing adviser.

“Our customers will be the devoted community of outdoors people who use photography to tell important stories and chronicle real life adventures,” said MindShift’s Jerry Dodrill. “They are hikers, skiers, and mountaineers, sports, nature and wildlife photographers, travelers, and scientists who rely heavily on their equipment and are passionate about experiencing and preserving the natural heritage of our planet.

“Our designs are the result of extensive field work by our team of top conservation, nature, and adventure photographers. With their input we strive to build the most innovative and functional products on the market, providing protection and accessibility to equipment in even the most intense conditions. As conscientious manufacturers it is our obligation to make products that are long lasting, repairable, and have the least impact on the planet”

MindShift has a full slate of new bags and accessories in development that feature innovative designs and the highest quality materials.

Please download our full product sheet:

Contact MindShift Gear

If you have any questions about our products or services, please Contact Us! We are designers and photographers who care about what you think about our products and services.

Note that product will be available in Spring 2013.

If you would like to order product, please sign up on our mailing list for more information.

Please send your questions and comments to the following departments:

USA PHONE: 855-757-2727
INTL PHONE: 707-284-9999
FAX: 707-527-0808
1105 N. Dutton Ave., Suite C, Santa Rosa, CA 95401, USA

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