One big composition piece and ding-dong which is trying to say.
1) Weekday/Sun - $0.80 + $0.10 = 90 cents.
2) Saturday - $0.8 + 0.20 = $1
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Still only 70 cents
New inflation-busting deals
New streetwise content and columns
New look and new features
VALUE the paper you have in your hands because, despite it being markedly more expensive to produce, we're not raising the price of what about half a million readers consider a unique and enjoyable read.
Not only will the cover price remain unchanged in these inflationary times, the paper has been revamped to offer greater value.
Newsprint prices have doubled from about US$450 ($640) per tonne in 2004 to US$900 this year.
This has forced Singapore Press Holdings (SPH), the largest publisher of newspapers in Singapore, to increase the cover prices of some of its daily newspapers, such as The Straits Times, by 10 cents from next month.
The Straits Times' bumper Saturday edition will cost 20 cents more.
The cover prices for The New Paper (70 cents) and The New Paper on Sunday (80 cents) remain the same.
The paper, which turned 20 this year, was revamped on 17 Aug to enhance its value to readers with the introduction of new content in line with its streetwise niche.
This includes EPL's female voice from London, no holds barred commentary on trends in Street Talk and the Sunday zine, Enjoy!
Also, the value from inflation-busters, which can go up to a few hundred dollars, far exceeds the price of a copy. This is thanks to a partnership with Suntec City Mall which led to our Sunday Snip & Save coupons.
Exclusive deals for readers
The weekly promotion will see 450 retail and food outlets at the sprawling mall taking turns to offer special discounts exclusive to readers of The New Paper on Sunday.
These include one-for-one deals, discounts of up to 60 per cent, groceries at rock-bottom prices and parking redemption at the shopping mall.
This week's coupons offer readers free go-kart rides at Suntec City's circuit as part of the Formula One fever.
On 2 Nov, 20,000 readers will get a chance to be among the first to walk on the Marina Barrage as part of our special Big Walk on Water.
Unlike in previous years, participation is not only free, but readers will receive two goodie bags plus other gifts.
We've also made it worthwhile for readers to subscribe to The New Paper for the convenience of home delivery.
An annual subscription of The New Paper on Sunday costs only $39. In return, subscribers will receive gifts that cost as much.
Look out for our subscription form on Page 12, or visit our circulation website at
www.sphsubscription.com.
On other papers' price increases, SPH's chief executive officer Alan Chan said: 'This is only the third price revision in 23 years for our print products.
'We have tried to contain costs, but newspaper production expenses have gone up steeply, in particular the US dollar price of newsprint almost doubled since 2004.'
SPH will continue to absorb the goods and services tax, which costs the group $13 million annually.
Its other products, such as the bilingual newspaper myPaper and the suite of new online products such as omy, STOMP, ST RazorTV and ST Breaking News will continue to be free.
Newspaper price increases are not peculiar to Singapore.
In July, New Yorkers saw the cover price of The Wall Street Journal going up nearly 30 per cent.
Closer home, newspapers in China and Thailand had to raise their prices this month to cover rising newsprint costs.
In Beijing, five newspapers, including the Beijing Times and Beijing Morning Post, saw their cover prices doubling.
In Bangkok, The Bangkok Post raised its daily price from 25 baht ($1.05) to 30 baht ($1.25).
http://newpaper.asia1.com.sg/news/story/0,4136,178299,00.html?