The post-covid video market


Senior Member
The current lockdown in SIngapore has seen winners and losers in the marketplace and has triggered a rethink in the way businesses will operate in the near future.
There is a flight to digitalisation of services which bodes well for the video production industry in the coming months.
Companies with services and merchandise to move will require an effective medium to showcase them and there are none more powerful than motion pictures.
Bigger companies will commission more productions with their agencies and smaller ones may require auxiliary services even as they scramble to DIY some content in-house.
For video production companies with agency ties, project scopes may expand to include more interactive productions such as livestreaming and webinars.
For the independent producers, opportunities awaits in the field of virtualisation of experiences, 3D imaging and 360 degree videos.
Unserved market segments will also start to surface as businesses start frustrating themselves with the content they have shot. Low-cost video editing services will see a rise in demand and this will be an opportunity for freelance editors.
However, production companies will also have to adapt their operations to new rules with regards to social distancing. Those who can deliver the goods with a skeletal crew will get a wider choice of projects as long as restrictions on workgroup sizes remain.
This can give video companies a big edge if they integrate laterally or upward to take on the setting up of virtual events in smaller venues by providing teleprompters, real/virtual set design and lighting, make-up, and audio support.

As for post production processes, servicing clients who Work-From-Home will pose certain technological challenges that may have to be solved with subscriptions to collaborative editing tools such as or Wipster. The good news for freelance editors on such platforms is the cost and time-savings of attending meetings which are unbillable. By setting a price menu for assets ingested, editing hours and downstream conversions, editors can protect themselves against protracted pixelphucks by indecisive clients. With the ability to screencast your keystrokes and work process in realtime to your client. the accountability becomes a two-way street with little leeway for disagreements over billing.

In many ways, the circuit breaker could a be a god-sent for video businesses as customers attitudes, perceptions and workflows has been irreversibly changed.
There is no better time to talk to your customers about their changing needs.

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