SPH and Daniel Ong/Twelve Cupcakes


New Member
Oct 19, 2006
Saw this post by Daniel Ong:

Source: https://www.facebook.com/permalink.php?story_fbid=10151111096617631&id=256318402630

Hi Guys,

So we've been consumed with something we received in the mail recently. Here's the story in a nutshell.

We get an email stating that we need to pay SPH $535.00 per story about Jaime(my superstar wifey) and our Successful business Twelve cupcakes. Oh And there's also a $214 fee for investigating us...huh?!?!?!?! So all in all we owe them about $3k...??? FOR sharing it on social media and our own website.

We granted a couple of interviews to SPH...ST and TNP and Jaime was also on a couple of Covers of their magazines . We love the fact that some people are interested to find out about us and what we are up to,how our biz has grown etc... and we are also on good terms with the editorial staff...So, we grant them the stories...n after the story gets published... of course we SHARE IT with our following! In total about 30,000 people we reach out to...on FB and twitter(maybe lotsa duplicates)

So...Where's the mutual benefit here? They write about us...We help spread the word about the article...they get more readers and readership...Everyone happy...no? SPH then writes us to say we need to pay!!!

Did you know? Biz owners are not allowed to share stories about themselves on their websites unless they pay... Stalls/cafes etc ...cant photocopy and then put it at their stalls or sign boards for people to see...Unless they pay...


Whats even better... i replied them saying we will take down all articles and we get a super cold reply saying "Since you will remove the articles..." YOU NOW NEED TO PAY SPH $214 as an investigation fee on you. HUH?!?!?!?!?!?!?!?!?!

They then said...just coz they published an advert on ST once about this new rule...EVERYONE must know it. and therefore you have been duly informed...resulting in you sharing the story and infringing on their rules. HUH? how many people read ST??? why has it become the bible?

They then added, there was 4 workshops about these new rules...I WASNT EVEN INVITED?!?!?!?!? How should i know about your rules?

Is something amiss here? am i the only one? apparently not, coz tons of people feel my bewilderment...this is insane!

Hossan leong replied and said ..."it IS weird...coz we are the ones providing them the CONTENT in the first place!!"

Mr Brown retweeted me and then BOOM , hundreds of replies on twitter on how absurd they think this is. Neil humphreys is shocked too. Except one lady who replied to say she is a SPH shareholder...and she loves the way her company is getting her profits. hahaha...

Me n jaime are still puzzled as well. Guess we should give scoops and story angles to Mediacorp instead huh? They havn't written to ask for any money yet. LOL.

Only one thing to do now...first thing in the morning...

Cancel my ST subscription.

Sigh...i just dont get it. What would you do? How would you react?



Senior Member
Mar 11, 2005
i posted like...... maybe must share also....


Senior Member
Dec 28, 2010
The Universe
That's interesting, so if I share a SPH website on my Facebook, does it mean I have to pay $535? Or does it only apply for users which stand to benefit commercially? Or does it apply to entire reproduction of the article? Or photographs of the article? I'm afraid Daniel Ong has not been very clear on what SPH is seeking the fee for.

Last edited:


Senior Member
Nov 14, 2008
sinned79 said:
dirty dirty SPH... reshared this on my fb wall
Call CAD and CPIB to investigate SPH


Senior Member
Feb 24, 2005
Aiyah, send appeal letter to the President. Who happens to be formerly the SPH Chairman. If Tony Tan agrees with Daniel Ong, then the matter is closed.
After that, internally SPH may tick off the staff who created this issue.


New Member
Jul 8, 2010
hanzohattori said:
Don't forget to unsubscribe too ;)
I can't. My dog needs the paper to crap on and that's what it's worth.

Seriously, that's the reason I reinstated my subscription which I cancelled 30 years ago. There's no content.

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