It is not a rebranded Leica.
It is a Leica special limited edition, limited to 10 units only.
Leica is undergoing changes. It has killed off its previous R series by not making a digital SLR able to use the same R mount.
The closest they got to digital R series SLR was Leica DMR digital back for the Leica R8/R9 film cameras. It has been discontinued.
Th new Leica SLR S2 is a bigger format 37.5 megapixel 30x45mm sensor. With a very high price.
Leica M digital cameras are disadvantaged by not having autofocus.
So what is left is the marketing mystique and brand image.
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