With Bill Gates involved...who knows?
My guess its more likely software interfacing. Imagine pentax K50D running on windows mobile 10.0 You may need to reset your camera once in a while and load anti-virus software! For the immediate need, more likely built in connectivity and synchronisation and built in full image processing....?:think:
JPEG XR will be used in a much larger, mainstream photography market. DNG and raw, in comparison, appeal chiefly to professionals and advanced amateurs today, and no matter how easy processing those images may become once downloaded from a camera, any amount of processing will rule out a large population.
JPEG XR does address one advantage of raw and DNG, the ability to preserve more of the original data from image sensors. JPEG retains 8 bits of data for the blue, red and green in each pixel, but cameras typically record 12 bits, with Canon's new 1D Mark III recording 14 bits and higher-end models 16 bits.
JPEG XR, though, has immense bit depth--with 16 or 32 bits of data recorded for each pixel's color, that means somewhere between 65,536 and 4,294,967,296 shades of tonal variation between black and white. Thus the "XR," or extended range, moniker. Regular 8-bit JPEG has 256 shades, which is plenty if they happen to be distributed perfectly, but not enough if you want to use photo-editing software to brighten up a face that's lost in shadow.
However, DNG and raw formats offer something JPEG XR can't: unprocessed data. Creating a JPEG XR image means the camera is making its best guess about color balance--compensating for the bluish hue of fluorescent lights or the orange cast of incandescent, for example--as well as reducing noise and sharpening edges. For those who want that level of control, stick with raw or DNG.