Olympus launched the "Four-Thirds" website


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roygoh

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Jan 18, 2002
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#1
This is a new DSLR standard that Olympus is pushing for, and supposedly has the support of Kodak and Fujifilm. If this standard is adopted industry wide, it means that in future you can mix and match lenses and bodies from different manufacturers.

Wonder if they will get the blessing from the big SLR makers?

http://www.four-thirds.com/index_01.htm

- Roy
 

M

Mabel

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#3
Will that make the current lens designed more for film SLRs, unuseable?
 

ivor

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I guess, they are targetting to potential Olympus E series lovers...

Originally posted by togu
Hrm, funny stuff. Somehow that design reminds me of my old E10. :heart:
 

Zerstorer

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HOT NEWS!!!

They've made another announcement on a even newer standard!!



Hot on the heels of the Four-Thirds website introduction, the
Olympus, Fuji, and Kodak consortium has announced the far-reaching

Three-Furlongs standard:

"We felt that we didn't take the idea of using a confusing and
obscure standard from obsolete technology far enough. The new
Three-Furlongs format takes us boldly into anachronism in a way
that Four-Thirds merely initiated."

"Four-Thirds only dates our thinking back to the 1950's Vidicon
(obsolete TV camera) tube standards. Our team tried for a standard
that provided the most market confusion possible, and we've had
great success. We knew that consumers would assume that 4/3 had
some relationship to the physical size of our imaging chips or even
the aspect ratio of the format. But by referencing the image circle
diameter required by an old Vidicon TV camera tube, we feel that
rampant market confusion will drive the sales of the 4/3 system far
beyond the zero units already sold. We also enjoy watching people
try to make sense of this."

"With the Three-Furlongs standard, we are giving our marketing team
7-Leaque boots to get out and really baffle the market. We expect to
have the Three-Furlongs system available by MMIV, or MMV at the latest."

"We're on a roll, expect more confusing drivel from us as the digital Daguerreotype market matures."

:what: :bsmilie: ;p

Credits to original poster:
http://forums.dpreview.com/forums/read.asp?forum=1000&message=4591115
 

Ah meng

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#7
If e change in ccd image format and new mount standard doesn't affect e current lenses we use then its ok.
If not,Canon & Nikon have to decide very carefully in terms of short/long term benefits & losses.

Scenerio 1
The new adoption may mean:
1) Redesign the lens element and mount
2) Dump all ur current gear or use them till they broke.
3) Compete on e same starting line as their rivals(Minolta, Fujifilm,Kodak,Olympus or other newcomers)

Scenerio 2
Canon & Nikon stick to their principle,come up with new ideas to minimise changes in e lenses.Thus we have something like "The Romance of e Three Kingdom" Canon = CaoCao(Wei), Nikon = SunQuan(Wu), Three Furlong = LiuBei(Shu).




:bsmilie:
 

ivor

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#8
I like this... ;)


Originally posted by Ah meng
Scenerio 2
Canon & Nikon stick to their principle,come up with new ideas to minimise changes in e lenses.Thus we have something like "The Romance of e Three Kingdom" Canon = CaoCao(Wei), Nikon = SunQuan(Wu), Three Furlong = LiuBei(Shu).


----------------------------
This is my latest and only equipment
- Canon Prima Super 90 Wide Compact Camera
 

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