"With the merger of the 3 parks, namely, Singapore Zoo, Night Safari and Jurong BirdPark, we have to manage an entire spectrum of membership requirements. We have to review our business responsibility to ensure that we do not compromise the integrity of our donation
collected through the membership fee at the expense of the critical mass.
It became apparent to us that maintaining all aspects of a membership would be costly and
inevitable we have no choice but to adjust our membership format in order to operate effectively.
Our one single purpose is to create a balance and provide good educational and entertainment
value for all to enjoy. Though we value each and every contribution through our membership, it
is also important that we are prudent in our measures.
One of the reasons we have removed all other categories was due to economy of scale, notwithstanding
the fact that many other issues had been discusssed prior to this decision. For a start, 90 % of our
members are made up of 2 adults + 3 children.
Our policies towards our donor relations have always been predisposed to customer satisfaction. And it has never been our intention to be rigid and inflexible. Unfortunately as an Institute of Public Character, we do have our constraints and considerations.
We hope that you would accept our sincerity and not let this adjustment affect your relation with us. "