Nikon to focus on digital cameras


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yulee

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Nikon to focus on digital cameras
Nikon has said it plans to stop making most of its traditional film cameras and focus on digital products instead.

The Japanese camera manufacturer said the move would enable it to meet the demands of an "increasingly competitive" digital marketplace.

The film market has been shrinking as the popularity of digital compact cameras continues to grow, Nikon said.

Photography firms such as Eastman Kodak have also signalled their intention to focus on the digital market.

Developing products

Nikon said it would end production of all lenses for its large format cameras, as well as most of its film camera bodies, interchangeable manual focus lenses and other related accessories.

"Nikon Corporation has made the decision to focus management resources on digital cameras in place of film cameras," the company said.

"This decision will allow Nikon to continue to develop products that match the demands of an increasingly competitive market place."

However, the company said it planned to continue to manufacture its flagship F6 film camera in recognition of "Nikon's commitment to professional photographers".
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/4605418.stm
 

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