If you research enough, you will know that the RIO Karma is the undisputed best when it comes to sound quality, however it is not available in SG. The Iriver H10 comes in a close second in sound quality. For photo display,video playback and ease of use, the Ipod wins, however the sound pales in comparison to the competition. Creative attempts to do everything but does nothing exceptionally well, just a jack of all trades, so decide which functions are most important to you and choose accordingly.