Do not underestimate the 'power' of such ads..
Just to share a personal story.
I was working in Shanghai then, comfortable job, short hrs, ok pay.
Was planning perhaps my wife can join me over there at a later date, but I know that my parents will never be able, or want to adapt to living over there.
My personality is rather independant and not feeling particularly homesick and stuff..But one nite, just b4 going to bed, I watched a program and the presenter asked this qn, roughly translated..
" If you say that you're working hard for your family, but then where are u?"
This qn kindda clears the doubts for me and I tendered my resignation soon after..
Now back in SIN, working low pay,long hrs, not so nice environment, complaining once in a while...but
I'm sure my parents and wife will not be complaining.
They were very supportive of me going there to work, but deep down , I know otherwise.
Its all abt personal priorities, and I guess, no right or wrong, but just, to each his own...