US$299 is freaking affordable for photoshop features without the complexity.
Has anyone tried purchasing the USD$99 upgrade online? Wondering if its just a simple install over my LR2?
FYI, from now until June 18th, you can use the code Lightroom3 to get a 15% discount off the full version from the Adobe E-Store. This code was sent out to users of the beta version.
There is also a 30% discount off LR3 if purchased with a CS5 package.