in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!
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in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!
frankly, i think the ad is not creative... and not lasting. It aims for the shock and awe but doesnt leave a lasting impression... in my opinion.