Ikea's Less is more.


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reachme2003

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Oct 6, 2003
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#1
in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!
 

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vince123123

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#3
They are the same meh?


in today's st, on page A28, ikea featured a angmo and a chinese girl covered only in carton. it seems that the recent naked couple at holland village has made their way into ikea!! haha!
 

reachme2003

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Oct 6, 2003
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#4
vince, i am sure you would have noticed that these are said in jest. haha! again.
 

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vince123123

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#5
Orh sorry, I read it literally.
 

ahbian

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May 23, 2006
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#7
I think they bought boxes.
 

Wibblo

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Oct 12, 2006
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#9
vote for Sion....he surely qualifies for the boxes ad.....he is trend-starter too...;)
 

reachme2003

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Oct 6, 2003
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#11
female with china doll hairstyle(probably a wig), striking similiarities.
 

JacePhoto

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Oct 1, 2007
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#12
frankly, i think the ad is not creative... and not lasting. It aims for the shock and awe but doesnt leave a lasting impression... in my opinion.
 

mattlock

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Feb 28, 2004
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www.superhyperreal.com
#14
frankly, i think the ad is not creative... and not lasting. It aims for the shock and awe but doesnt leave a lasting impression... in my opinion.
I thought it was a memorable ad.
the fact that someone started a thread about it is quite telling already =)
and it's done in a way that isn't shocking, just slightly cheeky.
anyway what is interesting is that the models are more dressed up than those women in the dieting ads. Just that a box around a body gives an impression of nudity. funny how that works...
 

Jan 10, 2008
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#15
Any idea if Ikea Sg uses an in house ad team or an external ad agency?
 

reachme2003

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Oct 6, 2003
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#16
the couple(the holland village one) was produced before the court yesterday. the male, a swede exchange student. the female, a singaporean A star scholar.
 

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