PMA 2007: Last but not least is the entry-level M437 digital camera. With a 5MP CCD, 2-inch screen and 3x optical zoom (or '15x total zoom; as HP puts it) the M437 is an inexpensive (€119) introduction point to HP's clever in-camera effects and proven ease of use. Oh and it goes up to ISO 800 - which in HP marketing terms means it's got 'anti shake'. Tut tut.