#1 - It's a marketing project, marketing a 'cool' type of green tea to young adults.
#2 - Yes, the three things are leaves - supposed to depict a flower (fragrance) and a bird (freedom) if you look at the 'deeper meaning'.
#3 - Black: Rebellious color. We're marketing at a younger audience, and we want to be different from everyone else selling green tea. Everyone uses green, so why not black?
I posted it here because I showed it to people on campus and they said "nice". But so what? I needed it to communicate "Pure green tea" and "different, rebellious". So I came here to ask.
# 4 - Yes, why a black box? Will think about it. Didn't come to my mind. Maybe other shapes would work better too.
# 5 - I actually tried sprouting leaves from the "i", but it looked really like many other leaf logos, so I tried this new boxy thing.
Will keep you guys updated as it changes. Thanks again!
My personal comment is:
- It is comtemporary
- The square has a corporate feel (good for a corporate logo)
- I prefer it to be in heavy dark green (almost black), black is still work for me.
On the negative side - (this is personal):
- A quick glance, it appears like a logo meant for some feminie products
- It could be the tea leaves that look more like follower petals than tea leaves
- The font type looks too feminie to be together with those 'petals'
- If it is to target on young adult, reverse the color, or use a lighter color so that the box is less pronounced and less 'corporate'.
If I were to own this logo, I would:
- enhance the 'petal' to look more like leaf (part of leaf, perhaps)
- use a different font if it does not work with the modified leaf graphic
- depend on application, change the color