How's this logo?


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xray

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Jul 28, 2004
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www.hachisu.com.sg
#1
I'm doing a school project, so I need some concept testing on the logo.



What do you think a company with this logo is selling?
 

satay16

Senior Member
Jan 14, 2006
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#2
not bad. actually, i would say very good.:thumbsup: can be used in real coporate companies.
 

Autumnite

Senior Member
Oct 16, 2005
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#4
the space between the first few characters seemed to be wider then the rest...

i think it will be nicer if the 3 tea leaves are closer to the text? maybe like sprout out from the i... and the three leaves together sort of form like a shape of flower? is it intentional?

just my 2cents worth...
 

eclectyx

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Mar 4, 2004
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#5
I like it. :thumbsup: Good as it is. If there is any small thing to try, perhaps make the letters "tea" and the leaves in a single colour. Light green or maybe gold, depending on application? :)
 

xray

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Jul 28, 2004
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www.hachisu.com.sg
#6
I'm doing a school project, so I need some concept testing on the logo.



What do you think a company with this logo is selling?
 

firestone

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Mar 2, 2003
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www.redmonsoon.com
#8
Tea lor, but the design element of the leaves by itself is not obvious and cannot tell on its own.

Puritea is a good word play of 'purity'..but not original, just google search u'll find all the Puritea. Type choice is fine but rit needs more spacing.:)

Oh yah, black don't work for me...me feel very far fetched from pure..unless you can explain..
 

saraluna

New Member
May 20, 2005
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sing a pore
#9
selling tea?

black is okie provided u have a good reason to support why u using that color.

its a daring color but if u prove yr point. then u make the mark
:)
 

dEthANGeL

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Jun 20, 2004
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Siglap
#10
Hmm .. asking from a GD POV ...

1. Why the colour scheme?
2. Why the font?
3. Why the flower as tea should be represented by leaves?
4. Why the square box?
 

xray

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Jul 28, 2004
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www.hachisu.com.sg
#11
Thanks everyone for your comments.

#1 - It's a marketing project, marketing a 'cool' type of green tea to young adults.
#2 - Yes, the three things are leaves - supposed to depict a flower (fragrance) and a bird (freedom) if you look at the 'deeper meaning'.
#3 - Black: Rebellious color. We're marketing at a younger audience, and we want to be different from everyone else selling green tea. Everyone uses green, so why not black?

I posted it here because I showed it to people on campus and they said "nice". But so what? I needed it to communicate "Pure green tea" and "different, rebellious". So I came here to ask.

# 4 - Yes, why a black box? Will think about it. Didn't come to my mind. Maybe other shapes would work better too.

# 5 - I actually tried sprouting leaves from the "i", but it looked really like many other leaf logos, so I tried this new boxy thing.

Will keep you guys updated as it changes. Thanks again! :)
 

#12
My personal comment is:
- It is comtemporary
- The square has a corporate feel (good for a corporate logo)
- I prefer it to be in heavy dark green (almost black), black is still work for me.

On the negative side - (this is personal):
- A quick glance, it appears like a logo meant for some feminie products
- It could be the tea leaves that look more like follower petals than tea leaves
- The font type looks too feminie to be together with those 'petals'
- If it is to target on young adult, reverse the color, or use a lighter color so that the box is less pronounced and less 'corporate'.

If I were to own this logo, I would:
- enhance the 'petal' to look more like leaf (part of leaf, perhaps)
- use a different font if it does not work with the modified leaf graphic
- depend on application, change the color

Nice work anyway.

Cheers :)
 

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