Yes, the official pronunciation from the company documentation is "Looowpro" without the "e". I just realized it when my Jap friend said "Loor prooh" "Loor prooh", I was puzzled, what was he talking about, he said the camera bag brand. Stupidly, I told him should be "Lowiepro", he said "no no" and show me the Japanese kana of the official address of Lowepro. It is written as ロープロ・アジアwhich means Lowepro Asia. Those who have studied Japanese knows that ロープロ is pronounce as ROOPURO, it is a long "O". So please pronounce it correctly next time, without the "e", but I still prefer Lowypro.