Hot Shoe Diaries Workshop by Joe McNally - Creative Asia

Focusing primarily on small flashes, Joe will demonstrate how you can achieve big resultswith small lights. While emphasizing on how to "write" with light and how it shapes the mood, color, and feel of the photograph, Joe will start with the basics of one strobe and built into using multiple lights.

As he covers color temperature, using color-balancing gels, you will discover ways to work with natural light and strobe and how to effectively mix the two together. Also discussed will be lighting issues that arise in the field when using small, on-camera speed lights as well as the problems and solutions inherent in dealing with huge productions. The schedule in the morning consists of a slide presentation and open Q&A, with the afternoon spent shooting in a studio setting. Models will be utilized to demonstrate portrait lighting.

Date: 17 Jan 2011  |  Class size: 15 | Fee: RM1800/approx. U$565 | Register Now
Date: 18 Jan 2011  |  Class size: 15 | Fee: RM1800/approx. U$565 | Register Now

About Joe McNally

Joe McNally is known internationally for his ability to produce technically and logistically complex assignments with expert use of color and light. An acclaimed American photographer and long-time photojournalist, Joe is a 20 year contributor to National Geographic magazine. He is renowned for his photographic series on "The Future of Flying", a 32-page cover story published in December 2003. The story was the first all digital shoot for the magazine, and that issue was a National Magazine Award finalist, as well as one of the most popular National Geographic covers.

From 1994 to 1998, Joe was LIFE magazine's staff photographer, the first one in 23 years. His most well known series is the "Faces of Ground Zero - Portraits of the Heroes of September 11th", a collection of 246 giant Polaroid portraits shot in the Moby C Studio near Ground Zero in a three-week period shortly after 9/11.

In 2008, McNally published his critically acclaimed, award winning book, The Moment It Clicks, which has been touted as, "one foot on the coffee table and one foot in the classroom." In 2009, McNally published his newest, much anticipated book, The Hot Shoe Diaries. It immediately cracked's top ten list of best sellers within the first week of publication.

He has shot cover stories for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business Week, LIFE and Men's Journal, among others.

Joe's website:

Joe's Portfolio



Join Joe McNally's workshop for RM1440 with the 20% & 10% savings for professional

If you are a member of the following professional bodies: AIPP, Canon Professional
Service, MPA, Nikon Professional Service, WPAS, WPHK, WPPI, WPPM, WPPP, FPPF, EOS
Buddy Club* or buyers of Lastolite products** & Epson large format printers** you
will save 20% in Creative Asia workshops & 10% in Creative Asia conference. This
offer ends Nov 9 on a first-come-first-serve basis. Here are the details.

*EBC members enjoy 10% discount for Creative Asia workshops & 5% for the conference
**purchases made between August to December 2010. Proof of purchase is required.

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