hasselblad and imacon merger

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Senior Member
Oct 16, 2002
just receive the news today from imacon

We are very pleased to send you the attached information on the merger of Hasselblad and Imacon. The combined resources of the new company presents both us and our customers with tremendous opportunities moving forward, and we hope you are as excited as we are about the strength and technical expertise of the new company.

Many of you are familiar with both Hasselblad and Imacon and know we have common beliefs and values. For those who do not know both companies, rest assured we share the same ideals regarding technological innovation, high quality and ease of use, reliability, and most importantly, loyalty to our customers. We remain committed to provide you, our loyal customers, with the level of service and support you have come to expect from both companies. A customer who bought a Hasselblad product 40 years ago can still use today's accessories and lenses on this product, and this tradition to continue.

>From this merger, you will see "turbocharged" development of new products and technologies for the professional photographer through to the advanced amateur. The Hasselblad H1 and Imacon Ixpress are already perfect examples of the two separate companies working together to develop technological breakthroughs in products, performance, and design. As one company, you can expect to see this process accelerated.

The new Hasselblad will continue to support all Imacon digital backs for third party medium and large format cameras. With the versatile i-Adapter concept, in the future you will also be able to change cameras just by replacing the adapter. Our Flextight scanner range will also continue to be a strong focus for the new company. Existing Flextight models will be improved, and exciting new models introduced to the market.

We will continue to keep you updated on new developments and products in the company months. However, should you have any questions in the interim, please feel free to contact your usual Hasselblad or Imacon representative or dealer.

It is our customers who have made Hasselblad and Imacon into successful brands in the photographic and graphic reproduction industries, where we are recognised for the true strength of our technical innovation and quality of our products. We thank you for your support and look forward to continuing to develop our relationship with you over the coming years.

Welcome to the new age of Hasselblad!

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