Hello Johnlam,
I can share some points about food photography and the business:
1. How do I get started in food photography?
It's relatively simple, start shooting food that you like. Not only will it be more fun, your love for the subject will show in the images. Also start reading magazines like Martha Stewart's 'Living'. Find out what type of lighting you like. Most of the photography will be done using lightbanks (or lightboxes) with hot or studio lights. Do your best to experiment on your own time and your own money. Try, try and try again to match lighting as depicted in the magazines. That is one of the ways to learn and it will take you 2 weeks to 2 months depending on how determined you are. If you happen to like photography done outdoors as shown in the overseas magazines, please be aware that quality of light in Singapore and overseas is very different.
OR you can try interning in studios doing food photography for a majority its income. It will be tough but you will learn more stuff faster.
Note: There are 2 *critical* components in food photography, lighting and styling. Styling is an art in its own category, and most (not all) food photographers will hire a stylist to make the food look pretty. Great stylists are very hard to come by, in fact there are only a few great stylists in Singapore. It is very expensive to hire one and you'll have to book way in advance.
2. How do I get started in the food photography business?
a. After you have perfected your shots, one approach is getting in touch with good food magazines and do the shoots for them for at least 6 months to a year. The pay will be very low and it will be very tough. But you will get good publicity and people will remember your name when you start soliciting clients. You might even get calls from potential clients interested your work. Anything < 6 months is not good enough for people to remember "yourname=food photography". But if you are confident enough, go for option (b) straightaway.
If the magazine doesn't call you back the 1st or 2nd shoot, it's either likely your performance/price ratio does not match their expectations OR they didn't like your attitude. Find out quickly what is the problem otherwise go back and do food photography as a hobby. A word of advice, ask friends/people who are in the design/ad business. If they are truthful, the advice/critique will help loads.
b. If you have enough great work to show, prepare tearsheets and portfolio (make sure your prints are 100% color calibrated) and start approaching establishments that have frequent food promos and show them your stuff. Negotiate the shoot requirements & price and you'll be on your way.
Best regards
Wesley
Hello Johnlam,
I can share some points about food photography and the business:
1. How do I get started in food photography?
It's relatively simple, start shooting food that you like. Not only will it be more fun, your love for the subject will show in the images. Also start reading magazines like Martha Stewart's 'Living'. Find out what type of lighting you like. Most of the photography will be done using lightbanks (or lightboxes) with hot or studio lights. Do your best to experiment on your own time and your own money. Try, try and try again to match lighting as depicted in the magazines. That is one of the ways to learn and it will take you 2 weeks to 2 months depending on how determined you are. If you happen to like photography done outdoors as shown in the overseas magazines, please be aware that quality of light in Singapore and overseas is very different.
OR you can try interning in studios doing food photography for a majority its income. It will be tough but you will learn more stuff faster.
Note: There are 2 *critical* components in food photography, lighting and styling. Styling is an art in its own category, and most (not all) food photographers will hire a stylist to make the food look pretty. Great stylists are very hard to come by, in fact there are only a few great stylists in Singapore. It is very expensive to hire one and you'll have to book way in advance.
2. How do I get started in the food photography business?
a. After you have perfected your shots, one approach is getting in touch with good food magazines and do the shoots for them for at least 6 months to a year. The pay will be very low and it will be very tough. But you will get good publicity and people will remember your name when you start soliciting clients. You might even get calls from potential clients interested your work. Anything < 6 months is not good enough for people to remember "yourname=food photography". But if you are confident enough, go for option (b) straightaway.
If the magazine doesn't call you back the 1st or 2nd shoot, it's either likely your performance/price ratio does not match their expectations OR they didn't like your attitude. Find out quickly what is the problem otherwise go back and do food photography as a hobby. A word of advice, ask friends/people who are in the design/ad business. If they are truthful, the advice/critique will help loads.
b. If you have enough great work to show, prepare tearsheets and portfolio (make sure your prints are 100% color calibrated) and start approaching establishments that have frequent food promos and show them your stuff. Negotiate the shoot requirements & price and you'll be on your way.
Best regards
Wesley