Recession or no recession, people still get married, people will have a budget for their wedding and in recession year, it's about which components they can live without/pay least attention. At the end of the day, it's not about competiting with the other photographers by charging low, but instead how you convince the couple why they should allocate more for you than the other vendors. Think I mentioned this point during the Clubsnap Live@SAM event, that out of the weddings I've shoot in 2009 so far, I've only encountered ONE professional videographer at the wedding. In 2008, I've met at least 10 videographers during the first half of the year.
Great analysis there, Canturn!
Its true... From the point of view of a "getting-married-soon" here... Me and my wife-to-be already set aside a certain budget for photography and videography ($3k for AD PG & VG + $500 for our ROM PG).. So, when we were looking around for PG & VG, we just need to look at those that falls around that range, rather than finding the cheapest...
Here are some pointers from the point of view of a client...
These are the criteria for us choosing the PG & VG:
1) Photos & Videos suit our style
2) Price falls around our budget (I dont mind paying abit extra if i really like the PG or VG)
3) Can communicate and "feels good" with the PG or VG (This is one of the most important point for us after meeting up with 4 PGs... Some are pretty "weird" which we totally reject after the meeting even though he is the cheapest...)
4) Must look professional (from websites, meetups and presentations as well as email liaison) One PGs disappear after our first meetup, the meetup was pretty good.. and i was considering himto be my PG... Even if you feel that you dont want to do my business, please do not just disappear cos this kind of things spread pretty fast... After that, i do not recommend that PG.. And mind you.. Some of my friends are getting married soon and willing to pay for PGs... So, ultimately that PG are losing potential referal clients...
5) My current PG is alright in most stuff... except one thing.. He never replies to email.. and its quite difficult to discuss with him about my ROM plans and all that even like 3 days before my ROM.. I know its just a routine for you guys.. but its the biggest thing in our lives...
I know you guys are very busy and I might not be the client who fetch you the most money.. But once you accepted the job at the agreed fee, you should be professional and treat every client with equal attention no matter how much each of them are paying...
I am in fact not a troublesome client and did not expect much cos i know the price i am paying is peanut... In fact, i just told my PG to take whatever he likes and feels are important, and i had an argument with my wife over the amount of the Ang Pow for my PG... I wanted to give more cos I know the hardwork involved (the photography part and the PP) but my wife feels otherwise so no choice, we have to come to a compromise...
The most important thing, i feel, is customer satisfaction.. If i am happy with my PG... I will definitely recommend to my friends (and mind you, alot of friends are getting married too cos we are reaching that age.. haa.. old already).. This is the so called referal case as mentioned by Canturn...
I read alot about the hardship of a wedding photographer over here... Jiayou everyone...