The Ultimate DSLM (Digital Single Lens Mirrorless) Camera in Premium Flat Body
New LUMIX DMC-GX7
Packing a Host of Creative Functions for Photography Enthusiasts
Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera DMC-GX7 featuring high photographic performance and sleek design with tiltable LVF (Live View Finder) that satisfies advanced photographers.
The DMC-GX7 realizes high-quality image recording with real-to-life details through excellent resolution, image rendering and color reproduction. Taking full advantage of newly developed 16.00-megapixel Digital Live MOS sensor and Venus Engine, images are rendered with highly sharp resolution even shot in low-lit situations and at max. 25600 high ISO sensitivity can be selected.
The Contrast AF System of DMC-GX7 excels in both speed and accuracy by exchanging digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF, Pinpoint AF and One-shot AF enhances usability to comply with wide-ranging shooting situations.
One of the most significant features of DMC-GX7 is integration of 90-degree tiltable LVF (Live View Finder) that lets users enjoy a whole new angle of view with a flexible shooting style. The LVF boasts 2764K-dot equiv. stunningly high resolution and approx.100% color reproduction* for high visibility under any circumstances. The 3.0-inch large 1040K-dot touch-control rear monitor also tilts up and down.
Furthermore, the DMC-GX7 allows photographers to use a max. 1/8000 fast shutter speed for more impressive expression with high speed lens. The Optical Image Stabilizer (as effective as the MEGA O.I.S. in the conventional DSLM lenses) is built in the camera body, which makes it more enjoyable to mount classic, manual focus lenses. The DMC-GX7 is also compatible with Focus Peaking for more precise control of focusing.
The DMC-GX7 also features full HD 1920 x 1080, 60p (60 Hz) / 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is available in video recording, too. The cinema-like 24p video with the bit rate of max. 24 Mbps or P/A/S/M mode provide richly expressive afterimage with overwhelming image quality. The motion picture quality is greatly improved thanks to the new Digital Live MOS Sensor, too.
The DMC-GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects. The Stop Motion Animation produces unique stop motion video and the Clear Retouch function enables users to remove unwanted part of a picture after shooting both operations can be done with ease in-cameara.
With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, users can connect the camera to their smartphone/tablet anywhere at one-touch, which makes sharing images much easier. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.
Dressed in magnesium alloy full diecast frame in black or silver, the DMC-GX7 is a high quality camera in every aspect that has been awaited long by the enthusiastic photographers.
*Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.
New LUMIX DMC-GX7
Packing a Host of Creative Functions for Photography Enthusiasts
Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera DMC-GX7 featuring high photographic performance and sleek design with tiltable LVF (Live View Finder) that satisfies advanced photographers.
The DMC-GX7 realizes high-quality image recording with real-to-life details through excellent resolution, image rendering and color reproduction. Taking full advantage of newly developed 16.00-megapixel Digital Live MOS sensor and Venus Engine, images are rendered with highly sharp resolution even shot in low-lit situations and at max. 25600 high ISO sensitivity can be selected.
The Contrast AF System of DMC-GX7 excels in both speed and accuracy by exchanging digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF, Pinpoint AF and One-shot AF enhances usability to comply with wide-ranging shooting situations.
One of the most significant features of DMC-GX7 is integration of 90-degree tiltable LVF (Live View Finder) that lets users enjoy a whole new angle of view with a flexible shooting style. The LVF boasts 2764K-dot equiv. stunningly high resolution and approx.100% color reproduction* for high visibility under any circumstances. The 3.0-inch large 1040K-dot touch-control rear monitor also tilts up and down.
Furthermore, the DMC-GX7 allows photographers to use a max. 1/8000 fast shutter speed for more impressive expression with high speed lens. The Optical Image Stabilizer (as effective as the MEGA O.I.S. in the conventional DSLM lenses) is built in the camera body, which makes it more enjoyable to mount classic, manual focus lenses. The DMC-GX7 is also compatible with Focus Peaking for more precise control of focusing.
The DMC-GX7 also features full HD 1920 x 1080, 60p (60 Hz) / 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is available in video recording, too. The cinema-like 24p video with the bit rate of max. 24 Mbps or P/A/S/M mode provide richly expressive afterimage with overwhelming image quality. The motion picture quality is greatly improved thanks to the new Digital Live MOS Sensor, too.
The DMC-GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects. The Stop Motion Animation produces unique stop motion video and the Clear Retouch function enables users to remove unwanted part of a picture after shooting both operations can be done with ease in-cameara.
With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, users can connect the camera to their smartphone/tablet anywhere at one-touch, which makes sharing images much easier. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.
Dressed in magnesium alloy full diecast frame in black or silver, the DMC-GX7 is a high quality camera in every aspect that has been awaited long by the enthusiastic photographers.
*Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.
- The Newly Developed 16.00-Megapixel Digital Live MOS Sensor and Venus Engine Achieving Unprecedented Picture Quality
Panasonic developed new 16.00-megapixel Digital Live MOS Sensor for DMC-GX7 that achieves both high resolution and high sensitivity image recording with noise in comparison with the predecessor DMC-GX1. The photodiode in each pixel is enlarged thanks to the adoption of cutting-edge Semiconductor Fine
Technology to improve color saturation by approx.10% and the redesigned on-chip lens enhances light condensation to achieve approx.10% higher sensitivity. Noise is minimized in both pixel circuit and digital signal readout circuit to provide better S/N ratio by approx.25%.
The image processor Venus Engine features its advanced noise reduction systems. By extending the control level of noise, controllable area of noise is expanded by approx. 64x in size. This makes it possible to remove large block of noise which was formally hard to detect and helps produce clear, smooth image especially for the nighttime scenery. In addition, the Multi-process NR (Noise Reduction) works in two separate steps allowing even finer control over noise level. The texture of noise itself, regardless of the noise size, is improved with this deliberate control, which is resulting in the reproduction of smooth human skin even in high sensitivity recording.
Furthermore, the optimum design of newly adopted Detail Reproduction Filter Process enhances the limit resolution by max. 3% and the contrast of middle to high range by max. 5%. Additionally, the advanced Intelligent D-range Control offers wider dynamic range while maintaining the smooth gradation thanks to the high-precision signal processing. Suppressing both blocked shadows and blown highlights, every part of an image from dark to bright is faithfully reproduced.
The combination of the Digital Live MOS Sensor and the Venus Engine achieves approx.10% finer detail reproduction by approx.10, making it possible to capture clear images even in low lit situations up to a max. ISO 25600.
- The Top Level of AF Performance Above Any Mirrorless Cameras
All LUMIX G cameras adopt Contrast AF for its focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy especially in shooting with bright lenses with wide apertures. The DMC-GX7 features high-speed Light Speed AF, making it possible to capture fast-moving subjects clearly.
Besides focus accuracy, the AF speed of the DMC-GX7 surpasses the high-end DSLRs with Phase difference. The camera and the lens exchange the digital signal at max. 240 fps to minimize the time to focus. The DMC-GX7 realizes the high speed burst shooting at 5 fps in 16.00-megapixel full resolution and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 4.3 fps*.
The Low Light AF, which is popular in DMC-G6/GF6, is incorporated making it possible to set focus on the subject more precisely even without AF assist lamp. It further enhances the performance to work in -4EV lower lit situations, which is as dark as starry sky with no other light source.
Plus, the usability of Pinpoint AF is improved by allowing users to set magnification from 3x to 10x enlargement by 0.1x step. Picture-in-picture display is available and the magnification ratio of in-frame picture is selectable from 3x to 6x seamlessly, which enables users to set precise focus on the target point while seeing the whole image composition. The One-shot AF allows AF even in MF mode by just pressing the AF lock button to set rough focus on the subject and you can go back to MF just to adjust precise focus.
The DMC-GX7 incorporates high speed response desired for the Digital Single Lens Mirrorless camera, taking only approx. 0.5 second** to get ready to shoot after startup. The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.
* In 1-area-focusing AF mode.
** With H-FS1442A, based on the CIPA standard.
