Cathay ups ticket prices!!!


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melvin

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Jun 4, 2005
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By Asif Ansar, TODAY | Posted: 30 January 2008 0841 hrs

SINGAPORE : Expect to pay up to S$10.50 on a weekend to watch blockbusters such as Harry Potter and the Half-Blood Prince or The Chronicles of Narnia: Prince Caspian.

Prices for tickets at all Cathay cineplexes will go up on Thursday, adding to the rash of recent price increases including taxi fares, electronic road pricing and cooking gas.

At a media conference on Tuesday, the cinema operator and film distributor said it was raising ticket prices for films by 50 cents or about 6 per cent due to "escalating prices in goods, services, labour, film rentals and the Goods and Services Tax".

What's more, an additional 50 cents will be tagged on for blockbusters such as Harry Potter and Iron Man.

"The rising costs we have seen over the recent years is something we cannot ignore," said Mr Suhaimi Rafdi, the chief executive of Cathay Organisation Holdings, which has four cineplexes here.

The company had been "struggling to make ends meet" and had to jack up prices to "remain profitable".

Without disclosing details, Mr Rafdi said that the company had made a loss in 2006 and was expecting a "small profit" for last year.

Mr Rafdi said that Cathay would categorise a movie as a blockbuster only if it has an "A-list cast and/or director, a big production budget of more than US$100 million (S$142 million), is a part of a successful franchise (like Spider-Man, Batman and Shrek)" and open on the same day in Singapore as in the United States.

Only around 20 out of the hundreds of films released here would qualify as a blockbuster this year, he said.

So, with Cathay raising its ticket prices, will other cinemas follow suit?

"It's yet to be seen. They would probably want to see if there are any repercussions because this is a bold move on our part," said Mr Rafdi.

When contacted by TODAY, Shaw Organisation, which operates seven cineplexes here, said it would not be following Cathay's lead. "There has been some increase in our cinema operation costs. However, Shaw has no plan to raise its movie ticket prices at this point," Shaw's executive vice-president Mark Shaw told TODAY.

The other major operator, Golden Village, did not respond to TODAY's queries by press time. Moviegoers TODAY spoke to were mixed on the ticket price hike.

"It wouldn't affect the number of movies I watch. Fifty cents is not that much to me," said editor Audrey Wong, 32, who goes to the cinema at least four times a month. "It's still relatively cheaper than going to cinema in Europe or the US."

Marketing manager Irwin Tham, 28, said the hike would not deter him from watching new releases. "watching a movie at the cinema is different from watching it on DVD."

But film student Annette Heitmann, 21, said current ticket prices were already expensive and student movie rates did not soften the blow.

"It's useless because the rates apply during the day, when students have classes.

The price hike will affect students' decisions to visit the cinema as we have other alternatives", such as watching the latest movies on the Internet. - TODAY/il
 

garou12

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May 15, 2007
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I've stopped going to the local cinemas for a while already...realized with the high ticket prices it'd be more worth it for me to just take the cost of the ticket and pay for the movie's dvd which would make it more worth it for me...
 

donkuok

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Oct 11, 2004
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#4
You do not need to watch latest movies in the cinema. Nowaday so hi-tech, we can find alternate ways.....
 

kelccm

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#5
Doesn't really matter to me, as I don't have much chance to catch a movie due to family. Beside it is more cost effective for me to just buy the DVD and watch in the comfort of my home. Also it is an excuse for me to upgrade my home theater system, heh heh.:bsmilie:
 

melvin

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Jun 4, 2005
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Doesn't really matter to me, as I don't have much chance to catch a movie due to family. Beside it is more cost effective for me to just buy the DVD and watch in the comfort of my home. Also it is an excuse for me to upgrade my home theater system, heh heh.:bsmilie:
Upgrade ur home theatre system :think: wouldn't it be more expensive!?:confused:
 

night86mare

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Aug 25, 2006
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The price hike will affect students' decisions to visit the cinema as we have other alternatives", such as watching the latest movies on the Internet
gotta love this quote, hahahahahahaha
 

BBTM

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Nov 23, 2004
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#9
Watch in cinema unless u dating with someone else can forget abt it n watch for DVD release n watch at home. I don't see any benefits watching in cinema as u got to endure the aircon, ppl behind/beside u, can't go toilet as might miss the impt part etc... Furthermore, movies nowadays got not much to watch, almost all the same effects. I watch in cinema only when got FREE! ;p
 

compro_1975

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Apr 24, 2005
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#10
i rather go gv on weekdays
all couple seat, more worth then the onli 2 rows or couple seat in cathey
 

sORe-EyEz

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Jun 28, 2005
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#11
C'mon ppl, tis is not a basic neccesity. :cool: dun get too paranoid over each & every price increase... :embrass:
 

mohgui

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Jan 31, 2005
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La La Land
#13
C'mon ppl, tis is not a basic neccesity. :cool: dun get too paranoid over each & every price increase... :embrass:
people will take cues from others to raise price. if someone raises price, so can i. in the end, everything go up.

it's easy to find excuses to raise price. just cite some increase in operating costs and lower profits... bingo! price increase liao.

wonder if we can cite the same reason to our employers too :think:
 

advrider

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Sep 3, 2007
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#15
I pity those lusty young males going on dates, wallet sure suffer.... :bsmilie:
 

Aug 23, 2004
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#17
We can always go over to our neighbor country to watch. Not a problem.;)
 

Chiang

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Feb 17, 2005
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#19
its being 2 years since i go to a cinema to watch a movie, cause i m still busy chasing up old movie that i missed during my exam seasons, rental for a dvd is a much cost effective option leh , hahahahahahahaha
$10 now or $5 rental in the future. ahahahahahhaha
 

mohgui

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Jan 31, 2005
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#20
its being 2 years since i go to a cinema to watch a movie, cause i m still busy chasing up old movie that i missed during my exam seasons, rental for a dvd is a much cost effective option leh , hahahahahahahaha
$10 now or $5 rental in the future. ahahahahahhaha
if you join TS Video as member, can rent new movies (DVD) for $2.50 (after 50% disc) for a day. not so new movies... $2.00 (after 50% disc) for 3 days.
 

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