Even if Apple succeeds after a long time (say for example 25 years), it does not make sense to keep re-inventing the wheel when so many others have done it already. Nokia Maps, Google Maps, NavTeq maps, TeleAtlas maps, etc.....
A really stupid management decision.
Apple is showing its hubris. It (thinks) it can afford to offend everybody else.
It (thinks) it does not need help from anybody else. Well, at one time, Hayes was the king of modems.
Polaroid and Kodak thought the sun would never set on them. Same story.