from: http://www.dpreview.com/news/0903/09031301_samsunginterview.asp
Oh dear. This is bad news for Pentax/Hoya.
Hope that Pentax manages to survive!
So is this something that you're developing completely independently of Pentax?
Yes. The lenses, sensor, processor, display - everything comes from Samsung.
So there won't be a Pentax version?
At some point maybe we'll collaborate - but not only with Pentax. To fully develop this kind of product we'll need a lot of collaboration with other industries in general terms, so there are lots of partners we have, but the majority comes from Samsung, all coordinated by Samsung, all done by Samsung.
Oh dear. This is bad news for Pentax/Hoya.
Hope that Pentax manages to survive!