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Thread: Leica says Phone Cameras not a Threat

  1. #1
    Moderator ed9119's Avatar
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    Default Leica says Phone Cameras not a Threat

    ..... discuss .....

    http://www.asiaone.com/News/Latest%2...16-299744.html

    Extracted from link....
    Mobile-phone manufacturers are increasingly equipping their handsets with higher-megapixel cameras these days.

    The trend has led some to wonder if the traditional camera would go the way of the dodo bird.

    However, in the eyes of Mr Alfred Schopf, the global chief executive of Leica Camera, that is not an issue at all.

    Here's why: The sensor of a traditional camera is more powerful than that of a cellphone camera.

    "Currently, the cameras on mobile phones have very small sensors, due to the space limit. The smaller the sensor, the lesser the depth of field in your photographs," he told my paper on Monday in an exclusive interview. Mr Schopf was in town to visit Leica's office here.

    "If you look at the picture quality, it's different. You can shoot images with such devices, but (they are) not photos," he said. That is why high-end brands in the market, including Leica, do not feel threatened by the emergence of cellphone cameras, he added.

    For Leica, which will celebrate its 100th anniversary in 2013, worldwide sales in the first quarter of its fiscal year have gone up by 28.7 per cent.

    The German firm's interim report also noted that camera sales in the Asian region have seen a rise of over 30 per cent.

    Of late, camera manufacturers have been racing to come up with mirrorless cameras with interchangeable lenses.

    Also known as Micro Four Thirds cameras, these devices are close to digital single-lens reflex, or DSLR, cameras in performance but come in much smaller sizes - one factor that has made the Micro Four Thirds system a hit in the mass-consumer market.

    Earlier this month, Bloom- berg reported that Sony's market share in Japan has doubled after its foray into the Micro Four Thirds market with the Sony Nex series.

    In contrast, the combined Japan market share of the world's two biggest high-end camera makers, Canon and Nikon, which have not unveiled any Micro Four Thirds camera, has dropped by 35 per cent.

    When asked if Leica would be launching its own line of Micro Four Thirds cameras, Mr Schopf said that the brand already has the Leica X1, a compact camera, and the M-System, which has interchangeable lenses but not an electronic viewfinder.

    "We are at the borderline of compact-system cameras already, with the Leica X1 and Leica M-System, and it's pretty obvious that, at one point, we are going to offer something in between," said Mr Schopf.

    "But we have to look very carefully into what sensor parts we are using and what features we are offering."

    On Micro Four Thirds devices, Mr Schopf said: "They have compact bodies and huge lenses in front. I feel a little bit stressed by that design, to be honest."

    It may take a bit more time to see a Leica Micro Four Thirds camera on the market, but Mr Schopf reassured fans of the brand that this is to ensure that high standards are maintained.

    shong@sph.com.sg
    shaddap and just shoot .... up close
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  2. #2
    Moderator ed9119's Avatar
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    Default Re: Leica says Phone Cameras not a Threat

    oops.... spotted a journalistic factual blunder in the article...

    ".....Earlier this month, Bloom- berg reported that Sony's market share in Japan has doubled after its foray into the Micro Four Thirds market with the Sony Nex series...."
    Last edited by ed9119; 16th September 2011 at 11:42 AM.
    shaddap and just shoot .... up close
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    Moderator ed9119's Avatar
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    Default Re: Leica says Phone Cameras not a Threat

    ..... ha ha ha this is hilarious ..... looks like the Leica CEO is flame-baiting or trolling with some of his comments on m4/3
    shaddap and just shoot .... up close
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    Default Re: Leica says Phone Cameras not a Threat

    If Apple can cooperate with Leica and fix an autofocus (with possible manual over-ride) Leica lens to their next iPhone 5 and increase the megapixel to 16. Then Apple would have hammered in the final nail in Nokia's coffin.

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    Senior Member Dfive's Avatar
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    Default Re: Leica says Phone Cameras not a Threat

    Until I can put my 50mm Summilux on my IPHONE I'm not to worried

    perhaps the IPHONE 9 in 2018 may be able to ????
    See my WTS items.. :) Any sales is by meet up face to face, payment is cash only.

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    Default

    But then hor.. Leica would lose its exclusivity right?? if it collaborates with Apple..?? Like how it is such an oh-so-normal thing to see macbooks and to use iPhone.. like that how can?? =3=

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    Senior Member oceanpriest's Avatar
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    Default Re: Leica says Phone Cameras not a Threat



    not a threat, until leica users start putting iphone sticker on their m9

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    Member 9V-Orion Images's Avatar
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    Default Re: Leica says Phone Cameras not a Threat

    That's like comparing apples and oranges.
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    Member 9V-Orion Images's Avatar
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    Default Re: Leica says Phone Cameras not a Threat



    CS Aviation / Flickr
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  10. #10

    Default Re: Leica says Phone Cameras not a Threat

    Quote Originally Posted by ed9119 View Post
    ..... discuss .....

    http://www.asiaone.com/News/Latest%2...16-299744.html

    Extracted from link....
    Mobile-phone manufacturers are increasingly equipping their handsets with higher-megapixel cameras these days.

    The trend has led some to wonder if the traditional camera would go the way of the dodo bird.

    However, in the eyes of Mr Alfred Schopf, the global chief executive of Leica Camera, that is not an issue at all.

    Here's why: The sensor of a traditional camera is more powerful than that of a cellphone camera.

    "Currently, the cameras on mobile phones have very small sensors, due to the space limit. The smaller the sensor, the lesser the depth of field in your photographs," he told my paper on Monday in an exclusive interview. Mr Schopf was in town to visit Leica's office here.


    "If you look at the picture quality, it's different. You can shoot images with such devices, but (they are) not photos," he said. That is why high-end brands in the market, including Leica, do not feel threatened by the emergence of cellphone cameras, he added.

    .....................
    "We are at the borderline of compact-system cameras already, with the Leica X1 and Leica M-System, and it's pretty obvious that, at one point, we are going to offer something in between," said Mr Schopf.

    "But we have to look very carefully into what sensor parts we are using and what features we are offering."

    On Micro Four Thirds devices, Mr Schopf said: "They have compact bodies and huge lenses in front. I feel a little bit stressed by that design, to be honest."

    It may take a bit more time to see a Leica Micro Four Thirds camera on the market, but Mr Schopf reassured fans of the brand that this is to ensure that high standards are maintained.

    shong@sph.com.sg
    it is not just the sensor but the lens as well. Most phone camera lenses are the pinhole type. That said, there is still nothing that can beat the convenience of the phone camera.

    This statement is best of all. "compact bodies and huge lenses in front. I feel a little bit stressed by that design, to be honest."
    This looks like a putting shot at the nex.
    Coolthought - 冷静思考 - クールだ http://xaa.xanga.com/0aba0666d143253.../t35917343.gif

  11. #11
    Member 9V-Orion Images's Avatar
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    Default Re: Leica says Phone Cameras not a Threat

    Quote Originally Posted by coolthought View Post
    This statement is best of all. "compact bodies and huge lenses in front. I feel a little bit stressed by that design, to be honest."
    This looks like a putting shot at the nex.




    CS Aviation / Flickr
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  12. #12

    Default Re: Leica says Phone Cameras not a Threat

    Quote Originally Posted by 9V-Orion Images View Post




    don't look convenient at all anymore
    great find especially the 2nd photo.
    Coolthought - 冷静思考 - クールだ http://xaa.xanga.com/0aba0666d143253.../t35917343.gif

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    Moderator ortega's Avatar
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    Default

    The smaller the sensor the lesser the dof??? My p&s cameras have lots of dof.

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