Olympus has announced that the E-PL3 will ship in September at an estimated street price of US$699.99 in the U.S. and CDN$699.99 in Canada. That price includes either the M. Zuiko Digital ED 14-42mm f3.5-5.6 or M. Zuiko Digital ED 17mm f2.8 lenses and a choice of black, white, red or silver body colours. The company has also set US$179.99/CDN$179.99 as the price for the new VF-3 Electronic Viewfinder, which offers 100% coverage, can be angled upwards up to 90 degrees and is compatible with PEN series cameras that have an accessory port.


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