Does lingerie ad show women in right light?
Letter from Grace Leong 05:55 AM Feb 16, 2011
I saw a big lingerie advertisement near a bus stop along Pasir Ris Drive 1. It shows frontal view of a bigger-than-life semi-nude model, wearing only panties, her bare chest covered by her arms.
It is strategically located where there is good human traffic - at the bus stop, the traffic light and opposite a mall. It is a picture that is hard to miss.
Are there are any decency guidelines for public advertisements to adhere to?
As such advertisements are easily accessible to children and teenagers, how can parents protect their young children and teenagers from being exposed to such images? Where does one draw the line?
If the purpose was to sell ladies' panties, I am not sure how successful it is considering that most ladies are probably too embarrassed to look long enough to find out what is being sold.
How should lingerie companies advertise then? Ask your customers, whom I assume are mostly women, what is tasteful and what is taboo?
Women like to be seen as sensuous and beautiful but not objects that gratify sexual lust. It is a fine line and it may backfire if the line is crossed.
And the reply...
The way I see it, lingerie ad well-shot, decent
Letter from Gary Ow 05:55 AM Feb 17, 2011I refer to Ms Grace Leong's letter, "Does lingerie ad show women in right light?" (Feb 16).
I have seen the ad she mentioned and, yes, it is in the right light, namely: Key, back and fill lighting.
The wattage of the lighting used in the photography of the model in question is probably about 2,000 watts and is usually sufficient for this sort of photography.
In short, the shot is well lit and the subject is in focus.
In response to her other question: Are there any decency guidelines for public advertisements to adhere to? In my opinion, it is a decent shot because the image is not blurred nor out-of-focus.
Ms Leong also mentions the ad being "strategically located". I believe, more to the point, the model's arms were strategically located, or the ad would cause accidents.